OFFLINE Advertising of Your Seminar Event
You’re doing a seminar. Great. Does it make sense to spend any of your money advertising your event OFFLINE?
You’ll hear from a variety of advertising reps that the answer is YES. When they approach you to advertise the event, they will tell you HOW GREAT their particular ad vehicle is.
My response is always: I AGREE! I’m sure you’re great. I’ll then add: For US to make the MOST money I think it would be UNFAIR for me to merely pay you a fee for the ad. I think we should split the money 50-50.
So let’s have you run the ad as OFTEN AS YOU WANT and just split the money. That will make you even MORE than my PAYING for ad space.
Anyone who takes you up on that deal, go for it.
If not, do NOT spend money with any of the people who approach you. Remember that most ad reps get paid by the amount of dollars in advertising they book. Their compensation does NOT depend on YOUR results!
My goal is to make it so that like me, you NEVER lose money on an event.
If you follow my advice, I only HOPE to get you as close to that goal as I possibly can.
When people come to me and say they are doing a seminar in 3 months and want my help to market it, the first question I ask is: “how big a targeted email list do you have?”
If they say NONE, I always suggest they take the money they were planning to spend on advertising and donate it to their favorite charity.
The money would be MUCH BETTER spent!
One Response to “OFFLINE Advertising of Your Seminar Event”
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Alas, I learned this once the hard way. Just awful. Currently, I am working on building my lists…but I am in a niche market and it takes time. My current plan is to host some webinars. Then, if that helps with list-building, I will survey my webinar attendees to test interest in in-person $-based, seminars. Not a fast approach, but hopefully logical.