Conclusion

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TRANSCRIPT:
Avish: So Fred it looks like we have now come to the end of this program.

Fred: We have.

Avish: And it’s a lot of information so I am going to tell you some of the key take-aways I got from doing this with you and you can tell me what I may have missed.

Fred: Okay. Sounds good.

Avish: Number one is test small, make sure it works before you go and roll it out big so you don’t lose a lot of money.

Fred: Yup.

Avish: Number two is remember the magic formula which is TR equals SR plus PS plus CB. To break that down, total revenue equals seminar registration plus product sales plus coaching and consulting business. Mail and email your list regularly to stay in contact with them.

Fred: Absolutely.

Avish: Continue to improve your knowledge base. You keep learning and making yourself better. And finally give people great value both in the seminar and in the products and you’ll never go wrong.

Fred: Yeah and the only thing that I would really add to that is that to remember that delivering a great seminar is a very important point. But you can’t deliver a great seminar until you have butts and seats, have people in the room. So understand that marketing is super important and getting people in the room is critical to your success on the front-end. Now if you deliver a great seminar and again remember that we are dividing the seminar into three parts, before, during, and after. If we deliver a great seminar, it will make our ability to sell additional products and services much, much easier.

So I think you have covered all the basic things. But we have covered a very, very complete and comprehensive set of materials having to do with the seminar business. And anyone who listens to this material will be able to succeed if they are patient.

One of the things I always get from people is, wow can I do this you know, and start producing my own seminars virtually overnight? The answer is no. It’s going to take you some time to build a list in your niche and make sure that you have all the people in there and you start providing them with great products. So no one should be impatient because it is not going to happen overnight.

Avish: Alright super! So if they need any more resources, anymore help, any more info, where should they go?

Fred: Well the best thing to do is to go to fredgleeck.com, I’m always adding in new, free information, as well as other paid information there. Or they can email me directly at Fred Gleeck, F-R-E-D-G-L-E-E-C-K@gmail.com.

Avish: Alright. Well thank you very much Fred, this is a comprehensive bit of information and lot of stuff we can act on.

Fred: Great Avish and thanks for being my foil.

Avish: Sure.