Event Promotion Tip: Using the Seminar to Sell Your Consulting Services
Conventions are a way to trade your clients up to consulting. For some folk, your convention will be the 1st product they have purchased from you. Others will have bought other products before attending your event. In both cases, the convention gives you an opportunity to showcase both your talking talents and your content information.
There are more models for generating consulting business, but doing conventions is one of the simplest I know about. The keys to generating consulting business are like those which can lead to a great convention experience.
First, you have to give folk a phenomenal quantity of helpful info. This could persuade them of your understanding of the subject and your eagerness to share it. 2nd , you should never withhold info. If you give folks the impression that you aren’t giving them the straight scoop ( i.e, that you are holding back to lure them to use you as a consultant ), they won’t reply well.
In turn, they’ll be far less likely to offer you consulting work. Some convention leaders / speakers think that if you keep a tiny bit of info in your back pocket folk will pay more for you to show your cards. Nothing could be farther from the truth.
Folk are more likely to offer you consulting business when you give them everything you know and reply to all questions completely and forthrightly. If you do this, folk will be rather more likely to ask you to come and give them individual help. Irrespective of how much info you provide, they’ll think you’ve more to give.
When you purposely and glaringly hold back info, you risk having them feel taken by some sort of a ploy to get you to give them more cash. When a person asks you a query during your convention and you reply with : Well, hire me as an advisor and I’ll give you all the info that you would like you are dead in the water.
People will feel exploited. ( The exception to this and a fantastic opportunity to sell your consulting in the convention is if an attendee asks a question that’s so specific to their company or situation that it is apparent that no-one else will need to hear the solution. . ) You have to be 100 pc prepared to share everything you know in the convention.
You owe it to your partakers. Behave this way and you will get plenty of consulting work.
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