Creating Your NEXT Event

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TRANSCRIPT:
Avish: So here we are talking about a seminar and so much work that goes into it, and all the effort of creating an outline and delivering it. But even at this point, you say that we should be thinking about creating our next seminar already?

Fred: Yeah. The reason if you have people in the room and they are delighted with what you have just done, it makes sense to offer them Seminar 101, to immediately offer them 201 on the same topic, because it’s going to be really, really easy sell. So if you don’t have that available and at least ready to promote at your own event makes no sense.

Avish: Okay, so how comprehensively does that need to be completed by your first seminar?

Fred: It will be dependent on how soon you might want to deliver it. I think if you have a good outline of it, that is all you need. I don’t think you have to be super super comprehensive to know it in detail, but you have to know enough to be able to pitch it and have people sign up for that, because this was so good.

Avish: So you’ll, as part of your sales pitch at the end, you’ll up-sell to the next seminar?

Fred: Yeah. Because they have already been at the first one, same topic, they really like it. So think of it as the beginning, intermediate and advance level. So if you have done the 101 version of your topic, you can say “Hey, and for those of you that want to move on to the next level of this particular concept, and its coming up in 2 months. And if you sign up, everyone on the room today, if they sign up get a 50% bonus, or 50% off the normal registration fee, to show up.”

Avish: Okay, so the one challenge I see with this if we follow the program, we have been talking about, where you do a giant brain dump and get every single idea in your head, out on index cards.

Fred: (Police Sirens) Avish, are they coming to pick you up?

Avish: Yes, there are. They know we’re giving away some real good secret information. I’m in Philadelphia downtown, what do you expect?

Fred: So, go ahead, re-ask that?

Avish: Well, basically to create the outline, we said to do a complete brain dump where you get everything out of your head.

Fred: Well yeah.

Avish: So then the problem is if everything comes out of your head for seminar number 1, how do you create seminar number 2?

Fred: I don’t think you need to do a complete brain dump. So I think all you need is an idea, of what you are going to cover, and so basically, you tell people, hey if you like this event, you’ll like the next one because we are going to go deeper into all of the topics but specifically , this one and this one, and this one.

Avish: Now, you also recommend that the seminar leader, the person listening to this, continues to improve themselves as well.

Fred: Yeah, sure. Because if not, it’s going to be difficult to keep moving up and promoting the next event, unless you are getting and giving more information.

Avish: So, what are some of the ways they should be making themselves better?

Fred: Well, I think that they should be reading as much as they can about their topic, attending other events that are related, that help them learn, as much as they possibly can. And just perfecting their craft via looking at the tape of what they have done, and then see how they can improve. And looking carefully at the evaluations to see if there are any obvious areas that the audience feels they need to improve on as well.

Avish: So the more they go out and learn and get better and research and read, the more content they will have for seminars 2, 3, 4, 5, and so on.

Fred: You got it.

Avish: Okay, anything else people need to know about creating their next seminar?

Fred: Pretty much it. Make sure and promote the next one when you are doing your first one, because it is a much easier to sell.

Avish: Super.