Email Marketing for Your Seminar Business
Not long ago, I saw an ad for an email marketing seminar. As someone who uses email extensively to promote my own events and sell my own products, I was interested. I was not able to go. I did get a hold of some of the handouts. I also got to hear some of the audios from the event.
As important as email marketing is, it is critical that you have a great product or service to sell to begin with. There is no point to knowing how to effectively use email marketing if you don’t have high quality products and services to sell once you get people an email.
Email marketing has been an essential component of my success as a seller of info products and a marketer of seminars of all sorts.
People who promote seminars tend to forget that their seminar is a product. A seminar is just one form or version of what you sell. You are selling your knowledge and information in various forms. One of them happens to be a seminar or workshop.
Like you, I very much enjoy doing seminars. They are much easier than other ways to sell and distribute your knowledge and information. It’s fun to speak. I like doing it and I’m sure you feel the same way.
If you do a lot of seminars, you will probably be approached by a lot of different people begging you to give them your money for advertising of various sorts. The problem is that most of the people who are soliciting you for business have NO idea how to best market a seminar.
This is true of virtually every advertising rep I’ve ever seen. They are interested in selling you advertising and making a commission. Please don’t fall for this. Instead, I suggest you build a big and loyal mix of followers. Better than a physical address is their emails. This email list will be essential for you to market to them both now and in the future.
What’s the bottom line? Please don’t get conned by people who are trying to make money for themselves by selling you advertising for a seminar that you are doing that would be much better promoted using email marketing. Attend an email marketing seminar if you so choose, but make sure that you spend your time building your own in-house list so that when you promote your seminar or other event, that you have to spend VERY little money to fill your room!