Event Marketing Plan: Make Your Seminar Products SPECIFIC!

A big part of your special events advertising system is selling products.  (You DON’T want your income to come entirely from registration!  This is only a portion of the overall income.)

But what price do you set? The more concrete you make your products, the larger the costs you can charge for them.

Folks who understand the answer to to this understand the buying mindset of event attendee.   And the more specific your products are, the less complicated it will be to sell people. Why?

Here is a story to clarify. If I were selling a universal promoting program for growing businesses I would be prepared to charge $99, but for the self-storage industry I am going to charge $297 and folks don’t bat an eye. Why? Specificity. Folks who are in the self-storage industry will know ( or believe ) that they are going to get awfully particularly centered help with their extremely particular issues from a convention focused at them. I’d provide just about the same information in such a convention as I’d, say, for folks in the catering industry.
But by rigorously selecting examples, pros to cite, statistics information to back up points, and in- class exercises to target their explicit industry, I will make a firmly centered product, eighty % or more being universal to all such products in my catalog. I recently recorded a program with another spokesperson for just one gig in a centered market of mine. He is a pro in client service and I know the explicit industry. We recorded a program together and he ended up selling over $8,000 worth of products that I’m sure he wouldn’t have without the custom program we did. He had over 1,200 folks together for a lecture, so it was worthwhile. Now, that program can be sold for the next 3 to 5 years in that industry and continue to make money for the two of us.

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