High Priced Seminars and Events
If you’re in the seminar business you can make money offering BOTH high priced and low priced seminars and other events. This post is all about how to do high priced seminars. The first thing I need to do is to define what I mean by HIGH PRICED. To me, this is any event that costs more than $1000. Although some people may quibble with the amount I’ve chosen, I think this price point makes sense. Bear with me whether or not you agree with me.
The first thing to remember is you are in a MARGIN business when you do high priced seminars. You’re not trying to get 100 people at your event (although that would be NICE), you’re trying to get a small number of people to make the decision to attend your event.
Start with a good looking website. Take a look at my site, www.FredInfoBootcamp.com. It looks good and has some of the essential elements of any site that is attempting to get you to spend big bucks to attend an event. At this site (and pull it up now while you’re reading this) you’ll see a couple of elements that are crucially important. First, you’ll want to have as many video testimonials as possible. The more the better! Make sure that you ask the right questions to help make this work.
High priced seminars may also mean that you have to get on the phone to “close” people who are interested in attending. What I do is to offer people 90 minutes of consulting time. I do this with a site called www.ConsultWithFred.com. Notice that I do NOT offer people consulting for FREE. Instead, I am happy to consult with someone for 90 minutes for $500 and give them everything I know to help them.
After they do the consulting session, I then let them know (and even in advance of the call if they ask) that they can apply the $500 of consulting towards the price of the Fred Info Bootcamp. I suggest you follow my lead exactly as I do it. I think that you too should have a site that allows for YOU to consult with folks. Get paid to give people some consulting time. The give them credit for those dollars at the high priced seminar you are doing.
This will weed out those who are real from those who aren’t. High priced seminars can bring in a bunch of money and some very good clients for consulting and coaching work.
I recommend that you do them regardless of the field you’re in. Now get started!!