Opening and Closing your Seminar Event

In psychology, there is a term called the Primacy-Recency affect. This refers to the fact that people remember most what they saw first and last.

You need to start STRONG and end STRONGER!

Hopefully your entire event will be memorable, but when someone asks one of your attendees what they thought of your event, they will think back to how the event ended.

And how it started.

When you start putting your event together, think of how you will open and how you will close. There are NO two sections of your seminar or workshop that are more important.

If you’re looking for an example, go rent the video: The French Connection with Gene Hackman from back in the early 70s. Take note of how the film opens. This will give you an idea of how to start your event.

As for the close, make sure that do two things. First, give people a PLAN of ACTION for what they should do NOW to make things happen.

Second, give them something REALLY solid that you end with. Similar to how you started, hold back one KILLER idea until the very end. One that people will leave saying: “WOW, that one idea was worth attending the entire event!”