Length of Seminar Events

Are you doing a multi day event? Great. Then the next question is HOW LONG should each day be.

After doing thousands of days of seminars and bootcamps, I’ve come to find what the optimum is for me and my groups. I suggest you follow my lead to begin with. If you want to do something else later, be my guest, but for now follow these guidelines.

I am talking about this topic because I’ve been to events where they go from the crack of dawn until midnight. They do this to make you FEEL like you are getting a lot of value.

In actual fact, you are NOT!

Past a certain amount of time people not only aren’t retaining the information, they are actually LOSING information.

A brain is kinda like a hard drive. Once it’s full it will actually start deleting (what may be VALUABLE other information) to make room for more.

You don’t want to do this! It will not BEST SERVE your attendees. That’s assuming that what you want to do IS serve them BEST.

Instead, start at a reasonable hour in the morning. Understand that some people aren’t “morning” people. I would suggest you start NO EARLIER than 8:30AM.

I would give everyone at least 90 minutes for lunch. Fine to make it a “working” lunch if you like, but give them at least that amount of time to have a less structured environment.

Then end the day with something like HOT SEATS.

I never like to end the HOTSEATS after about 6PM latest.

Don’t have enough time to cover all of your topics in that time frame? Then expand the number of days that you do.

If not, people won’t be BEST SERVED.