Marketing Financial Seminars
Over the years, I’ve had a lot of people come to me for help in marketing financial seminars. I’m not surprised as this method of marketing has worked extremely well for those in that field. I have one long term coaching client who is based in Calgary, Canada. He is a great example of the point I’m trying to make here.
The majority of those in the financial field sell products and services that have very high lifetime value to the financial advisor. In coaching my Canadian client, he tells me that the average value of one of his clients was somewhere “North” of $5,000.
Here are the numbers that make this method of marketing make sense.
In this particular case (and like many in this field), the seminars that are done are free. The PROBLEM with doing a free seminar is that every attendee who is there KNOWS that the seminar promoter has got to try and sell them something at the end.
The first question you have to ask yourself is: What are you going to try and close the attendees on when they are there? In the case of most folks, you want to close them on setting an appointment to come in and discuss their particular situation.
When you do your financial seminars, what is YOUR goal? What are you trying to get people to do when you are done with the seminar?
Most of the seminars like this go on for anywhere between 60 and 90 minutes. You must know what your goal is in order to know how to structure your seminars. Although you certainly want to deliver good content in this short seminar, you are also doing a sales job. This must be paramount in your thinking. It is why you are doing your events.
I suggest that before you launch a heavy seminar schedule and spend a lot of money to promote your events that you THINK about what you want to happen at the event itself. Also, although it sounds self serving, I highly recommend that you talk to someone like me to make sure you consider ALL the important details you need to think about before launching your seminar.
This will help make sure that your seminar has the greatest chance for success.