Marketing Workshops Success: The Mental Side of the Product Sales Game

You can’t get up in front of a bunch of folk and become successful selling your products unless you have one hundred percent confidence in the materials you’re selling. In your even planning and management, you should always be thinking about your product, and you’d better feel GREAT about other folks achieving success with them! Part of your talking business is a promotions business and your product line is your pride and joy to present to them! For me, this has 2 elements. First, you want to form superb content. Second , you want to package your products attractively. Doing both will drastically increase your confidence when you get up in front of people and do your product display. You’ve got to have products you are pleased with. That does not necessarily mean that you have got to have them packed in fancy four-color packing. It suggests that you have got to feel that your materials are worth many times more than the price you are charging. You need to also feel that your products will assist in making a serious change in folk’s lives. Let me give you an example. I was just at a Peter Lowe Success event ( an one day event which showcases a range of speakers ) to critique a customer of mine who was one of the speakers.
I was impressed with his talking capability. He is an excellent spokesman.
He was sincere and packed his shows with content. Also he is terribly funny. Here’s his problem. He feels uncomfortable SELLING up in front of a group. My query to him was : WHY?He told me it was as he felt a little bit uncomfortable with the full sales process. He felt a bit strange asking folks to buy his materials.
I asked him if his products truly worked. He shot back powerful and intensely : Yes, naturally they work! he had got many glowing testimonials from folks pronouncing a similar thing. I told him that with a product that works that well, he should feel guilty if each person in his audience doesn’t buy. His products are so useful to folk he should approach the sale of his materials with a virtually non secular zealotry. Of course, in several cases, he was saving lives. His product sales have since increased significantly as a consequence of this change. In his case, a change of attitude. I believe he currently gets it. It has significantly modified the forcefulness of his product show.

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