Selling Products in Seminar Events

Every once in a while I see people who do seminars and workshops who don’t have products. Frankly, this is crazy.

This presumes that you are TRYING to MAKE MONEY. If you’re not, then this is definitely the wrong list for you to be on!!

Not having products at a seminar to sell that relate in some manner, shape or form to your topic is NUTS. You must have some.

If you don’t know how to put them together, that problem is EASILY solved. If you don’t have to proper knowledge or content in your field, then I can’t help you! That you’ll need to acquire yourself before producing products.

Often times when an event is being audio or video taped, the presenter will offer those recordings for sale to the audience members. Not a bad idea, but it’s not going to bring you in a ton of revenue!

Why?

People have just paid to be at your event. Presumably they’ve been paying attention. It’s a very hard sell to get them to pay for what they’ve already PAID FOR.

If you have an event that costs $1000, there is probably a good chance you can get people to cough up $100 for the audios and a bit more for the videos, but not much more than that.

IF you do that, announce it at the very beginning of your program. That way people won’t feel the need to feverishly take notes.

In addition to the products that your guest speaker may offer your audience (that you will get 50% of the dollars from), you may also want to consider a package of YOUR products that are RELATED to the topic.

Make people an “irresistible offer” and they will usually. go for it.