Public Speaking at Your Event: Be Confrontational of the Status Quo
In my shows, whether or not they are short 1 hour affairs or more lengthy conventions, I am always terribly confrontational of the establishment. I attack the favored knowledge.
I am expecting that you do the same. I suspect this is vital to selling stuff. If folk feel a bit like they know everything that you give them in your speech or convention, they’re going to be not very likely to buy your products.
Why should they?
They knew everything that you discussed in your display. Many of them will suspect that they won’t be very stunned or impressed with your products. It is a very logical assumption! If you do not have material that’s especially novel or different, you want to get some. Add it to your display to help improve both your speeches and your product sales.
The more that you attack the standard wisdom, the more good you are to be understood as leading edge and different. If you present your material in this way, the possibilities of selling stuff will be way higher.
People will feel that you have even more exciting and new info to give them. In each niche market in which I talk ( about 15 nowadays ) I consistently go on the assault against the establishment in that industry.
Coming to one of my events they are going to hear many things that they have not heard before.
The majority do not want to rock the boat. In any industry, I do. I believe you must also. Lots in my audience, as I am sure is the case with yours, have gone to see speakers at meeting and conventions before. They have heard it all.
They have purchased tapes during the past and been disappointed. They have heard the standard repackaged crap again and again again. The only possible way you can get those folks to reach into the their pockets and pull out their visa cards is to make them aware that your material will be different. This starts with the content of your show.
If there’s new, creative material in the show itself, folks will assume the same about the product.
Make efforts to also pack your handout with content. Also ensure that the data you give them on the handout is instantly useable. Doing this may make folk say that your products are the same.
