Discover the “Inside Secrets” to pack your events with people and make a boatload of money!
The “Seminar on Seminars”
Complete audio recordings -available NOW for instant access!
Dear Friend,
If you give seminars or want to start giving seminars and other events, this could be the most important website you’ll ever read.
I’d like to help you make a LOT MORE MONEY promoting your own events!
Here’s What Happened at a Recent Event of Mine
At a publicity bootcamp that I sponsored a while back we had 22 paying participants at the 2-day session. It was my first time promoting this event and frankly we started promoting the event pretty late.
The participants paid $497 to be there. Given that the break-even point was 3 or 4 people, we did just fine.
What was really amazing was how the total products sales came to over $67,000! This comes to over $3300 per participant.
That means that each paying registrant gave me over six times what they paid to attend the event in product sales.
I did THREE THINGS that I am certain were responsible for these results. With this audiotape “seminar on seminars” I’ll share with you exactly what I did and how you can do the same three things.
Whether you’re a veteran seminar promoter or are just getting started, this event will help catapult your results into the stratosphere.
If you’re looking for public speaking training this is NOT the event for you. If you’re looking for how to ETHICALLY generate the greatest amount of dollars from your public events, this event is an absolute MUST.
Over the last 18 years I’ve been promoting my own seminars and workshops. I’ve done over 1350 events.
A FEW of the Key Items We Will Cover:
* Understanding and profiting from the “magic” formula TR=SR+PS+CB
* 7 deadly sins seminar leaders make and how you can avoid them
* How to develop a cash-in-your sleep auto-pilot product marketing system
* 5 keys to selling 35-50% more products from the platform that you can use instantly
* Speaking tips that will dramatically increase your evaluations and repeat customers
I have NEVER lost money on an event. NOT ONCE. You can do the same thing. And more.
This is not a theoretical 2 day presentation. Instead you will hear a hands-on comprehensive event that will give you ALL of the tools necessary to double or triple your income as a seminar promoter, regardless of the field you’re in.
This is same system that I’ve used myself to create a seminar “empire.” I’ve also used this system to help thousands of other authors, speakers, consultants, and other information marketers do the same thing.
So . . . You like getting up in front of people?
Everyone in the seminar field likes getting up in front of people. The problem is making enough money to make it worth your time.
That’s the big problem.
There are three components to success in the seminar field. First, you’ve got to bring in enough registrants to make it worth doing.
Second, you’ve got to get people to buy your (and other peoples’) products and services.
Finally, you’ve got to get people to buy your coaching and consulting services.
You’ll get the specifics of how to maximize revenue in each of these three areas.
How Is This Event Different?
I go to a lot of seminars myself. I have a serious gripe with most of the seminars/bootcamps that I attend. Most of them SUCK. They have the following fatal flaw.
Either the speakers that are extremely dynamic and are great speakers have lousy content, or they’ve got great content and can’t speak worth a damn.
in this Audio Seminar, we give you both.
Myself and the other speakers give you a logical, step by step plan to help you catapult your business into the stratosphere. I’ll leave you with a specific course of action to take. Nothing will be left to chance!
You will also hear the “straight story” with no holds barred. Frequently at these events people try to be politically correct or sugar coat the truth. That does NOT happen in this Audio Seminar. Myself (and any of the mystery speakers) give you the straight story no matter who we offend. We don’t worry about what boat we’re rocking or whose feelings we hurt.
Why?
Because you need to know the TRUTH. The unvarnished truth about how the money is made in the seminar business.
Who Should Purchase This Audio Seminar?
Anyone who wants to start promoting their own public seminars, bootcamps, teleseminars and other “open to the public” events.
This would include authors, publishers, speakers, trainers, consultants or any business owner who has a product or service that might lend itself to being promoted at a public event.
You should also Purchase This Audio Seminar if you’re in any profession where you can give seminars to promote yourself or your services.
Who Should NOT Purchase This Audio Seminar?
Please do not Purchase This Audio Seminar if you aren’t open to new ideas or think you know it all. I frankly don’t want to work with anyone that has this attitude.
Much of the information in this Audio Seminar will be so dramatically different than what you’ve heard in the past that you’ll have to keep an open mind. Trust me, you’ll be amazed.
What Others Say About My Events:
["id":"obj1","quality":"High","src":"vid/billcole_56k.swf","name":"obj1"] Bill Cole feels he got double his money’s worth within the first 2 hours of the event!“The bootcamp was by far the best workshop I have ever attended. As I told you Friday morning, I felt I had received my money’s worth after your presentation first
thing in the morning. The light bulbs were going off in my head all over the place!
They kept going off during every presentation I came away with a knowledge base that is 1000% greater than what I went in with. I feel I have all the tools now to get
my business to the level to which I want it to be. Your bootcamp has saved me at least three-five years of time. Thanks so much and I would recommend this bootcamp to
anyone who wants to succeed in the information marketing business.”
—Carol Amato – Stargazer Publishing Company
Listen and watch as Chip Cummings shares what he thinks of Fred’s seminar, and the impact he anticipates it will have on his income…["id":"obj2","quality":"High","src":"vid/chipcummings_56k.swf","name":"obj2"]
“Fred’s seminar is full of immediately useful money making information. This is the real deal!”
—Ken Greco, Spotsylvania, VA“This was the most content rich seminar I’ve ever been to.”
—Carol Covin, Bristow, VA“I’ve been an international speaker and educator for 24 years. In my extensive travels I have received great coaching and tuition from speakers like yourself . . . I
is from the depth of my heart when I say that I have never met anyone who gives with such energy joy and love as you do – and what is more important, it is batched in
integrity for it comes from your heart to ours. Thanks Fred for beiing who you really are and blessing us with your essence
—Roger Anthony
["id":"obj3","quality":"High","src":"vid/marty_56k.swf","name":"obj3"] Marty Dickinson from herenextyear.com shares about the ROI he get’s from Fred Gleeck…
Steve Johns says the odds of his returning to a future Fred Gleeck event are “about 100%”!["id":"obj4","quality":"High","src":"vid/steve_56k.swf","name":"obj4"]
“Fred Gleeck is phenomenal: He is straight-forward, no-nonsense and right on track with his expert advice. He packs his seminars with plenty of practical, useful and
effective tips based on his own first-hand experiences.
A few years ago I took his consultants seminar in which he advised participants to ‘write a book to establish yourself as an expert.’ I followed his advice, and am now
an accomplished best-selling author and consulting expert for network TV. When Fred Gleeck speaks, entrepreneurs and business executives everywhere should listen. He
is simply a marketing genius.”
—Dr. Grace Cornish, Author/Therapist, New York, NY
["id":"obj5","quality":"High","src":"vid/serge_56k.swf","name":"obj5"] Serge Newberry is a professional speaker that learned the power of the funnel, and the table atthe back of the room.
["wmode":"transparent","src":"http://www.youtube.com/v/yrVHWTsj_qU&ap=%2526fmt%3D18"]
Dr. Michael Kaye
www.DrMichaelKaye.com(These are a SMALL sample of all of the testimonials we have received)
Your Host For This Event:
The Seminar on Seminars
Fred Gleeck
Fred is the author of 11 books on marketing related topics.
My name is Fred Gleeck and I am the host for this event. Like I said before, I’ve been doing seminars for quite a while. As I also mentioned, I’ve NEVER lost money on a public event that I’ve promoted.
For a few years I did CareerTrack seminars. At one point they were the countries biggest seminar company. During my time there I was #1 in both sales and customer ratings in every topic that I did.
My best selling book: “Marketing and Promoting Your Own Seminars and Workshop” has become the “Bible” of the industry.
When you listen to this event you’ll be hearing the straight scoop from people who are actually practicing what they preach. Won’t that be a welcome change?
What We’ll Cover in this Audio Seminar
This is a general outline of the great ideas you will be exposed to:
Introduction
Background on Myself and why you should listen to me
Seminars: the only way you can get people to pay to be prospects
Lots of information delivered in a VERY short period of time
Objective for The Event: To show you how to create your own seminars/workshops and maximize the amount of revenue you generate from those events.
What’s YOUR objective in doing seminars?Terminology
Bootcamps/Workshops/Seminars
Front End/Backend
Product: any and everything you sell to people at your eventTR = SR + PS + CB (The most important formula in the seminar business)
Understanding the components of the formula and why it’s so important to your business
Selecting Your Topic/Title
What do you know/like/have a passion for?
Making it different from that which is already available – what’s your niche?
Your title is the most important element unless you’re a celebrityYour Database: Your single most important asset
In house lists are the most responsive
Filling your funnel: Generating qualified leads as inexpensively as possible
Start with those methods that are the least expensive AND fit your personal styleEstablishing Yourself as an Expert: Fill your funnel and generate qualified leads
* Write articles for trade publications
* Tips to writing a book quickly and easily
* A multitude of ways to generate publicity
* Other items/ideas that you must know about establishing your expert statusSeminar Marketing: Maximizing Your Number of Enrollees
* Maximizing the effects of your email joint venture marketing
* Direct mail marketing/Joint Venture Direct Mail
* Newspaper Advertising
* Radio/TV advertising
* Testimonials: the “mothers milk” of any promotion effortPricing Your Seminar/Event
* Incentives for early enrollment
* More specific, hire prices
* Free Seminars
* Advance Registration Premiums
* Bonuses
* Specialized Topics make for higher registration fees
* Total Revenue is the goalBest Months to Give Seminars
* Which are the best months when the participant is paying?
* Which are the best days when the employer is paying?Best Days to Give Seminars
* Which are the best days when the participant is paying?
* Which are the best days when the employer is paying? Right/Wrong Days to Give Seminars
* Which days you should never give seminars on
* Why each region of the country is different and what you should knowEffectively Using Newspaper Ads
* How to get the best prices when you do newspaper ads and save a huge chunk of cash
* The single most important element of your ad and how to improve it
* Creating compelling reasons for people to attend
* How to use classified ads to generate seminar revenue
* Which publications to avoid and why
* Which sections of the paper to use and whyDirect Mail that Generates Results
* Headline grabs their attention
* Improving your copy/Get others to do it
* Sections to Include:
o Seminar Leader
o Previous Attendees:
o Guarantees
o Seminar Fee
o If You Can’t Attend
o Postcards (send them to a hotline – sample in the back of this manual)
o Magazines
o You must plan well in advance
o Better with a series of seminars
o Longer shelf life
o Better if multiple locations, long in advance
o Produces consulting business
o Promotional Methods
o Joint Ventures
o One Shot
o Double or Triple Shot
o Free 90-minute sales pitch
o Come and get it: no pre-registrationGenerating Publicity for your Event
* Using professional PR “experts” to help you promote an event. Check out www.freemediaexpert.com
* You must have a hook
* Be persistent
* Don’t be hurt when they don’t give you coverageWebsite Strategies
* Online registration
* Product Sales online
* Separate url for each eventUnderstanding and Utilizing Your Competition
* Go to your competitors events
* Get on their mail/email lists
* Honestly assess their strengths and weaknesses
* Look for the gaps
* Try to joint venture with them first, if not possible, compete directly
* Remember that people often go from guru to guruTesting the Seminar
* Always test small before rolling out
* Make sure your test is valid!Selecting a City/Location
* Depends on the demographics of who will attend
* Use Places Rated Almanac as a resource
* Don’t neglect second/third tier citiesWorking with Hotels
* Stay with a Classy Facility
* What name will be posted?
* Watch out for more than one facility in the area
* Coffee by the gallon
* Work with the same once repeatedly
* Try to visit facility if possibleSeminar Checklist
* You must have one
* Check them off as you go through themRegistration
* Over the phone: always make them feel like spaces are going fast
* You must have a toll free line for registration
* Create a sense of urgency
* Never tell people how many are registered – tell them you don’t have the exact numbers
* The “Heart Attack” seminar registration curveAccepting Payment: Credit Cards/Checks
* You must accept credit cards
* You must accept checks (will you get burned? – YES!)
* Consider doing a payment plan for products
* High priced events: offer people the option to pay after they’ve made the moneySeminar Packet for Attendees
* Have them prepared before people show up
* Make the registration process simple/easy
* Alphabetize registration materials
* Have a system!
* The longer the event, the more “bulk” you should haveSeminar Design: Creating the Seminar Itself
* Creating your outline
* Timing issues
* 25X4X2 system: works for books and seminars as well
* Organization
* Meet and greetDesigning the Seminar Workbook
* Create a resource section (million dollar rolodex)
* Make it interactive
* Put your contact info on every page
* Design it like a comprehensive outlineSeminar Delivery: At the Seminar/Event Itself
* The top 3 characteristics of a great speaker and how to develop them yourself
* A potpourri of 44 important concepts to make your seminar bettero People love lists
o Stimulate all the senses
o All exercises must prove a point
o Don’t give all the admin stuff up front
o Watch good movies and read good books for speech construction
o Use a content action idea sheet
o Always exceed expectations
o Make it fun
o Use real life examples
o Mix your media; keep files of stories/quotes/stats
o Watch other good speakers
o Index card idea
o The only correct way to use humor in your presentations
o Create physical movement
o Always repeat questions that are asked
o Evaluations: a MUST do at every seminar and event that you hold
o Why you should never give participants the exact times
o Take notes during your seminar into an instructors’ workbookRoom Set Up
* Which types of room set up make sense and when
* Avoid theatre style for any event over 2 hours
* Small groups: use conference style or U-shape (under 20)
* Classroom style for groups over 25
* It takes up more space and costs more, but it is a mustWhat YOU must do 1st Thing in the Morning
* Get there at least an hour before the event
* Check all of the systems (audio taping/microphones/etc.)
* Have water with lemon up front on the podium
* Meet and greet your members as they come inVisual Aids
* You are your best visual aid
* No fancy PowerPoint high tech display will replace good, solid speaking skills and content
* Whatever you use, use it to enhance your presentation but not as a crutch
* Remember the 6X6 ruleCommon Seminar Problems and How to Avoid Them
* Dissatisfied Participant: Cut them out like a cancer – don’t let them infect the whole group
* People bitching about things (heat/cold/food/etc.) – listen, but don’t let them make it a habit
* Those who dislike hearing a sales pitch – apologize, let them know the resources are valuable
* Others: we’ll discussOutside Speakers
* Find them on the web: look for key words
* What’s in it for them?
* Appeal to their ability to promote themselves
* Make sure they can speak and have good content (review their handouts/see them speak first)
* Some will come gladly, others will refuse
* Don’t pay for them to show up (Example of Mark Victor Hansen) unless absolutely necessary
* Don’t invite prima donnas – it just isn’t worth it
* Treat them well, give them a gift, help them sellWhy You MUST Video/Audio Tape Everything You Do
* You create more product for you to sell
* You may capture a “magic moment” to use in promo videos
* You’ll never regret HAVING them, you may regret NOT having themCreating Your Next Seminar
* People who tend to buy one way, tend to continue to buy in that manner
* Close people at the end on a more in-depth and comprehensive event
* Marketing costs are extremely low because you are mainly promoting to previous attendees
* Continual Improvement for Yourself
* I spent over $17,000 last year on books/tapes/educational seminars: you should do the same
* Take seminars like this one
* Read, Read, Read
* Do a lot of on-line researchMaximizing Your Sales of Products from the Platform
* Creating your pitch
* Tips and techniques that workProduct Creation
* A system to quickly and easily create all of your products of any kind
Generating Consulting Business
* The best way to sell consulting is to not appear too eager
* Never go out looking for it
* The more you push, the worse you look
* Have a one-sheet describing the work you do
* Regular consistent contact, but don’t push – let them come to you!
* Keep your prices high – discounting will hurt youConclusion
* Test small before you invest
* Remember the “magic” formula (TR=SR+PS+CB)
* Mail to your list regularly
* Continue to improve your knowledge base
* Give people great value and you’ll never go wrongIf This Sounds Like a Lot of Information, You’re Right!
It is. I can’t stand going to events that are filled with fluff. This seminar is packed with meat!
In Conclusion
Seminars CAN be an incredibly lucrative business. IF you do them right. The cost of this audio should be made up the very next time you do a seminar or workshop.
You’ll learn things that could be worth hundreds of thousands of dollars to you over the next few years.
You owe it to yourself to invest in this incredible opportunity. Take action now. If you set this aside, you’ll end up forgetting about it.
Don’t do that!
You’ll miss out of your opportunity to uncover the secrets of marketing your own seminars and workshops.
Miss This Event At Your Own Risk!
If you don’t honestly feel that I’ve given you ten times the value of what you’ve paid, I DEMAND that you ask for your money back.
What’s different about this event? Most of the events give you a lot of theoretical mumbo jumbo. Often all you hear is a lot of unintelligible psychobabble or worse yet, speakers whose primary goal is to impress you with how brilliant they are.
A lot of seminars give you a lot of theory, BS and vacuous FLUFF. This event will have none of that. Just highly relevant, immediately useable, easy to implement content. No theory, just practical, useable ideas.
So, Now What?
If you’re considering skipping this audio seminar, THINK AGAIN!
I give you my personal guarantee thin this Audio Seminar will be worth your time. You can sit on your hands and do nothing or you can click the Order Now button and start making far more than you thought possible on your future seminars.
The information you’ll get in this Audio Seminar will pay you dividends for years to come.
If you want to really learn how to create and market your own events, then this is the event for you. ORDER NOW to purchase a copy.
Sincerely,
The Seminar on Seminars
Fred Gleeck