Seminar Checklists

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TRANSCRIPT:
Avish: Next up is seminar checklist. What exactly do you mean by having a seminar checklist?

Fred: To put on a seminar requires, there’s are a lot of moving parts. So you got to have some kind of a document whether it’s online or offline, a kind of physical checklist or online checklist in which you put every single thing that you must do, both in terms in of preparation for the seminar, promotion for the seminar, and when you go to the seminar itself. All the things you’re going to need.

And I would like to tell you that there’s a standard checklist available, unfortunately, there is not. But what you need to do is develop your checklist and just calm everybody’s fears and advance here. The first time you do your seminar and you put together your checklist, keep them with you because you’re going to have left all kinds of stuff out. So you are going to want to bring that with you, so by the third or fourth time you do your seminars, you’re going to want to bring the checklist and use it before, during, and after the seminar.

Avish: Okay, so this is just to keep you on track and make sure you’re not missing anything?

Fred: Yeah, well the whole idea here is there’s so many moving parts. Like for example, on your checklist probably, one of the earliest thing you’re going to be doing is you know, three months before the event, is going to be finished writing the brochure or the copy for the brochure and the website. Two months before the event, mail the brochures to your list.

All those things, so you’re going to have a lot of things to do before the event. There are going to be a lot of things to do right before the event. Then there’s the at the event elements. And people will frequently divide their checklist into before, during, and after. Now that could be one checklist for three different checklists. I’ve seen people with literally three different checklists, one for before the event, then as soon as the event starts, then morning of the event starts using a different checklist and then after events is over, soon as it is over they a have a third checklist in which they go through meticulously each of the elements on those lists and I think especially in bigger events, is a great idea.

Avish: Alright, this sounds pretty obvious, but I’m assuming there are a lot of people running seminars that don’t do this and then get trouble?

Fred: Well, I would say actually, it’s the majority. I don’t care how big they, are but those people don’t use checklists. The whole point of this section is just to tell people number one, you need one and number two, when you start out, it will be screwed up because you’ll forgot things. Don’t worry about it. But over time, you would like to develop your own checklist possibly before, during, and after or just one master checklist that gives you all the elements you need and things to bring, supplies, etc.

Avish: Super.