Seminar Marketing Consultants

I just Googled the term “seminar marketing consultants” to see if my own name would come up. It’s amazing which names actually come up for virtually any term. It’s never an indication of talent or ability as a consultant. It’s an indication of how good your SEO work was to get there. It is NOT an indication of whether or not you are a talented and competent consultant in the field of seminar marketing.

Would I say something different if my name was number 1? I don’t THINK so. I’d like to think that I would still understand that one’s ability as a seminar marketing consultant is different from getting you to the top position in the search engines.

I’ve done a lot of consulting work for people who put on and promote seminars. I’ve also done a lot of seminars myself. This is what is a lot different between me and a lot of other seminar marketing consultants. I actually do them. I continue to do them. Make sure and ask anyone you’re considering working with if they actually do their own seminars and events. Do THEY put their own money on the line? If not, PLEASE be skeptical. There is nothing like putting your own money on the line.

That’s not to say that just because I do my own seminars that I’m the most qualified to help YOU with creating, marketing and promoting your seminars, but is certainly a major piece of the puzzle. I enjoy helping others to create and market their events almost as much as I do promoting my own.

If you choose to work with a consultant (which I HIGHLY recommend that you do), you need to make your assessment based on talent and experience. Ask the consultants you are considering working with how they measure success. This is the most important thing to find out from them. What is their criteria? How will they judge their success? Your success?

To me, it’s all about results. That means that you have to measure. What do you measure? You need to measure how many people show up to your event. You need to measure how many dollars you spent versus how many dollars you made. In short you need to measure everything that you can.

I have two signs up in my garage. One of them says: “Measurement Eliminates Argument”. This is true with every aspect of my business. Whether it’s selling info products or helping others market their seminars.

I hope you do the same!