Seminar Marketing Plan

Thinking about doing a seminar? Have a plan? Will it work? All important questions for anyone who is in the business of marketing and promoting their own seminars. Even if they are doing their own marketing, they need to be heavily involved with increasing the number of people who attend their seminars and events.

What about you? Do you have a plan for your seminar? If you DO, you’re on the right track. If you do NOT, then I’m worried for you. There are so many people who lose a ton of money attempting to do their own seminars. I see them all the time. They usually call me AFTER the fact.

Here are some things you need to plan:

1. How will you promote your event? What methods will you be using to get people to attend your event? Will you be advertising in the newspaper? Will you be doing direct mail? Whose list will you use? Will you be doing any joint ventures?

2. How big an in-house list do you have? If you don’t have a big in house email list and you’re attempting to promote a seminar, my suggestion would be: WAIT! Do your work and build yourself a big in-house email list first.

3. Where will you hold your event? This calculation is important. Current economic conditions are making it such that this decision is getting more and more important. Fewer people are traveling long distances to attend seminars and bootcamps. They are staying close to home and not spending as much money. This should significantly affect your decisions.

4. Who will speak at your seminar? Will it be just you? Will you have others who you invite to speak? How will this affect your registration? All of these issues need to be considered as you put the elements of your event together.

5. What content will you cover? People attend events based on WHO the speaker or speakers are and WHAT content will be covered. If you’re not a celebrity speaker, then the content that you put together is critical to your success as a seminar or event promoter.

All of these five items are important for you to consider. I know you have a lot of questions regarding each of these 5 points. Feel free to make comments and I’ll be happy to try and answer any and all of them!