Seminar Marketing | Marketing Seminars and Promoting Your Own Events » Future Event Promotion

Seminar Business Organizations

admin — Fri, 25 Jun 2010 07:01:42 +0000

There are a plethora of organizations that will try and get you to join because you’re in the seminar business.

Seminar Event Sponsorships

admin — Wed, 09 Jun 2010 07:01:43 +0000

If you can get someone to sponsor your event, it will dramatically reduce your break event point. The first thing to do is to create an extensive list of potential sponsors.

Direct Mail in Seminar Marketing

admin — Mon, 07 Jun 2010 07:01:24 +0000

Direct mail can be a very useful marketing method when you do a seminar.

There are two primary things I suggest you do.

Seminar Events at Your Own House

admin — Mon, 24 May 2010 07:01:42 +0000

I do my FredInfoBootcamp at my house every quarter. This event sells out just about every time. My theory is that people like the full immersion of a one week event AND that staying at my place is “quite a thrill”!

Seminars at Hotel Rooms

admin — Mon, 22 Mar 2010 07:01:28 +0000

When you do a seminar and need JUST meeting space you’ll be dealing with the CATERING office. If you are willing to GUARANTEE a certain number of rooms you will deal with the SALES department.

Seminar Marketing Plan

admin — Mon, 15 Feb 2010 23:46:57 +0000

Thinking about doing a seminar? Have a plan? Will it work? All important questions for anyone who is in the business of marketing and promoting their own seminars. Even if they are doing their own marketing, they need to be heavily involved with increasing the number of people who attend their seminars and events.

What about you? Do you have a plan for your seminar? If you DO, you’re on the right track. If you do NOT, then I’m worried for you. There are so many people who lose a ton of money attempting to do their own seminars. I see them all the time. They usually call me AFTER the fact.

Here are some things you need to plan:

1. How will you promote your event? What methods will you be using to get people to attend your event? Will you be advertising in the newspaper? Will you be doing direct mail? Whose list will you use? Will you be doing any joint ventures?

2. How big an in-house list do you have? If you don’t have a big in house email list and you’re attempting to promote a seminar, my suggestion would be: WAIT! Do your work and build yourself a big in-house email list first.

3. Where will you hold your event? This calculation is important. Current economic conditions are making it such that this decision is getting more and more important. Fewer people are traveling long distances to attend seminars and bootcamps. They are staying close to home and not spending as much money. This should significantly affect your decisions.

4. Who will speak at your seminar? Will it be just you? Will you have others who you invite to speak? How will this affect your registration? All of these issues need to be considered as you put the elements of your event together.

5. What content will you cover? People attend events based on WHO the speaker or speakers are and WHAT content will be covered. If you’re not a celebrity speaker, then the content that you put together is critical to your success as a seminar or event promoter.

All of these five items are important for you to consider. I know you have a lot of questions regarding each of these 5 points. Feel free to make comments and I’ll be happy to try and answer any and all of them!

Event Promotion Tip: Using the Seminar to Sell Your Consulting Services

admin — Sat, 26 Dec 2009 18:35:26 +0000

Conventions are a way to trade your clients up to consulting. For some folk, your convention will be the 1st product they have purchased from you. Others will have bought other products before attending your event. In both cases, the convention gives you an opportunity to showcase both your talking talents and your content information.

There are more models for generating consulting business, but doing conventions is one of the simplest I know about. The keys to generating consulting business are like those which can lead to a great convention experience.

First, you have to give folk a phenomenal quantity of helpful info. This could persuade them of your understanding of the subject and your eagerness to share it. 2nd , you should never withhold info. If you give folks the impression that you aren’t giving them the straight scoop ( i.e, that you are holding back to lure them to use you as a consultant ), they won’t reply well.

In turn, they’ll be far less likely to offer you consulting work. Some convention leaders / speakers think that if you keep a tiny bit of info in your back pocket folk will pay more for you to show your cards. Nothing could be farther from the truth.

Folk are more likely to offer you consulting business when you give them everything you know and reply to all questions completely and forthrightly. If you do this, folk will be rather more likely to ask you to come and give them individual help. Irrespective of how much info you provide, they’ll think you’ve more to give.

When you purposely and glaringly hold back info, you risk having them feel taken by some sort of a ploy to get you to give them more cash. When a person asks you a query during your convention and you reply with : Well, hire me as an advisor and I’ll give you all the info that you would like you are dead in the water.

People will feel exploited. ( The exception to this and a fantastic opportunity to sell your consulting in the convention is if an attendee asks a question that’s so specific to their company or situation that it is apparent that no-one else will need to hear the solution. . ) You have to be 100 pc prepared to share everything you know in the convention.

You owe it to your partakers. Behave this way and you will get plenty of consulting work.

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Event Promotion Tip: Creating Your Next Audience!

admin — Sat, 26 Dec 2009 18:25:39 +0000

The most straightforward person to sell is an existing client. The best product to sell your visitors is the difficult version of the convention you do. Folks who have an inclination to buy one way, incline to buy in that demeanour. If they got your first convention they’ll be more good to enroll for a convention than anything else. Pitch people on the forthcoming event with an incentive for enrolling today. Give them a heavy bonus if they sign up on the spot. That way you have the cash in the bank and then you’re on track to do the complicated convention. Make attempts to differentiate the event. It cannot be the same event given twice. You want to complex on your first event. Promoting costs are very low as you are often promoting to visitors at your present event.
It is an easy choice as you can mostly charge more for the complex event and you have no charge to market to an existing convention member. You will also get an idea as to if a complex convention will work if people will actually register right right there.
If a few people sign up, you’ll have good explanation the theory works.

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Event Promotion Tip: After the Seminar

admin — Sat, 26 Dec 2009 05:12:49 +0000

Don’t leave straight after your event.
Stay around and hold court. Answer questions and give folks more great revelations. If they like what you have got to say, it’s likely they’re going to buy more product. Speakers who straight away cut out at the end of their events are misguided. Considering Success by the Numbers Each promotional methodology you use costs something. The most straightforward way to work out the successfulness of your attempts is to use the greenbacks out vs greenbacks in technique. Every promoting technique you use to pump your event will have a different rate of return. Here is how to work out effectiveness. Forget costs for this system. Simply take the quantity of greenbacks generated by registrations and compare that to the quantity of money paid for the promotion or advertising. Let’s imagine you spend $1,000 and make $2,000. That sure is a twenty-one ROI, which is average. Below this proportion would be poor. If a specific marketing strategy pulled 3:1, then it might fall into the good class. Any methodology of promotion that pulled 4:1 or better is a home run! If you had 2 promotions that pulled the very same number of folks, you would glaringly go after those folk with the promotional approach that cost the smaller amount.
You need to use each promotional implies pulls more than it costs. In a number of cases, where you know you can sell a load of products or consulting work, you could be willing to use those methods that don’t break even. If you know thru experience that your average attendee’s lifetime value is $750, you should be ready to pay that amount ( or some substantial chunk of it ) to get somebody to attend your event. But we also know that different folk make a response to different way of promotion. Some folk will never reply to a solicitation made through Television .
Others never make a response to direct mail.

You frequently will get a different group of folk from different types of promotion. This simplified approach works well unless you sell products at your convention. ( And if you do not, you have sort of missed the entire point of this book, haven’t you? ) Unless you include product sales in your calculations, there is not any way to show how well you are doing. I suggest you employ a measurement of Bucks / Person / Minute, as I explained in a prior article.

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Event Promotion Tip: 5 Things You MUST do to get people to Come to your NEXT event

admin — Wed, 23 Dec 2009 17:04:23 +0000

I know a guy who is in the communication field, and does conference promotion for his specialty. He’s got extremely high rankings in Google due to his SEO efforts. When we got together not long ago, I was quizzing him about his business and what he does to promote events. One of the first questions I asked him was: “How Many of the people who use your services come back for a second helping?”

I was SHOCKED by his answer! Virtually NONE of them. Holy Crap!

With stellar SEO rankings for a service that is IN DEMAND, he’s doing just fine. For mere mortals like you and me, this would be DEADLY.

Whenever I do a seminar or other event, I’m EXTREMELY conscious of doing a great job so that people will come back for more. I don’t have and I suspect you’re in the same position) an endless supply of people who will attend my events.

If you’re in the general field of “weight loss” or “making money”, this article may not apply to you. If you ARE in those fields, I’d suggest you TARGET your market a bit more carefully, so this article SHOULD apply to you!

1. Deliver a LOT of high quality content.

The problem with most people who do seminars is that they are obsessed with trying to sell their NEXT event. In doing so, there seminars and workshops turn into a sales presentation for next month’s “big event.”

To say this is misguided would be a dramatic understatement of the facts.

Like you, want 100% of the people who attend THIS event to come back to my next and every other subsequent event that I hold. To make this happen I want to make sure I deliver on the promises I made at THIS event. If I do that, everything will fall neatly into place.

2. Provide people with a ROADMAP.

People don’t want to just know WHAT to do. They want to know HOW to do it. Scared of telling people because you won’t get any coaching or consulting work? Your fears are misguided. My mentor, Howard Shenson, used to tell me to “give them everything you got!” IF I did that, he told me they would come back to me for more. They were right.

IF you give people the exact/precise way to do something, they will be thinking two things. First, that you haven’t told them EVERYTHING they need to know. It may not be the case, but their perception is their reality. Also, once you tell people how to “make the sausages” they may not want to make it. Many will ask you to do it for them.

3. Be Approachable.

There are MANY seminar leaders who set themselves up as the “guru on the hill.” A number of high profile marketing types pride themselves on this posture. Their thinking is: If I’m not accessible, people will have to pay me for my services to get access. In my opinion, this is FOOLISH.

You should be approachable but draw the line at where general helping ends and individual coaching or consulting begins. At an event I will fully answer any and all questions on general concepts. The specifics will not be germane to the entire group and will NOT help me sell future services. I leave those out.

4. Ask them to Attend Your Next Event

People won’t come back to your next event if you don’t ASK them! It may be an ADVANCED version of the seminar you just did. It may be tangentially related to what you just finished. Both of those are logical choices when asking people to sign up for your next event. But, they won’t know about it unless you ASK them to do so. Have a date and venue set before you pitch it to them as a group.

You’ll also want to provide them with an incentive for making their decision NOW! Give them a substantial price break for signing up before they leave your current event. Make it a GOOD deal. Put a deadline on your offer. Limit the number of spaces you have based on what makes good sense.

5. Be Yourself

Don’t try and be someone you’re not. People will SMELL the insincerity. Make sure that you are the best YOU you can be. Do this and some people may not like you. Don’t do this and many more won’t like you.

You’ll also end up attacting the “right” kind of people. The people that you get along with naturally. The people you’ll like and who like you as you really are. This will make any additional work you do with them simple and easy.

Conclusion:

I know what you’re thinking. What about your choice of hotel or the food you serve? Meaningless to getting people to attend your next event!

Follow the above 5 steps and your chances for having people come back to your future seminars and events will go WAY up. Do it differently than I’ve described and you’re on your own. Over the more than 25 years I’ve been doing seminars, workshops and other events, this has worked very well for me!

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