Keys to Successful Seminars
Here you’ll learn the practicals of consistently putting on top-notch seminars, from preparation, to facility management, to public speaking tips. Exceed your attendees’ expectations and they’ll always come back for more!
Who You Should Trust in the Seminar Business Industry
There are a lot of people who will claim to give you all kinds of information about how to do various aspects of your seminars and events.
Read more »Dealing with Seminar MOODS
Every event has a MOOD. Whether you like it or not, this is the case. The question is whether or not you will ORCHESTRATE this mood or will it EVOLVE without your influence.
Read more »Opening and Closing your Seminar Event
In psychology, there is a term called the Primacy-Recency affect. This refers to the fact that people remember most what they saw first and last.
Read more »Maximizing Webinar Attendance
Webinars are the latest craze in the marketing of seminars. They are often used to get people to attend events by giving potential attendees a sneak peak on what the seminar will be like. Recently, I’ve been using a company called GoToWebinar to do these events. I think they are much better than doing teleseminars [...]
Read more »Public Speaking at Your Event: Be Confrontational of the Status Quo
In my shows, whether or not they are short 1 hour affairs or more lengthy conventions, I am always terribly confrontational of the establishment. I attack the favored knowledge. I am expecting that you do the same. I suspect this is vital to selling stuff. If folk feel a bit like they know everything that [...]
Read more »Seminar Companies: Why You Shouldn’t Use a Speakers Bureau
Speakers bureaus serve as non-exclusive agents for speakers. They generally take somewhere between 20 and 35% of your gross fees. To me this is highway robbery, but they are the going rates. I don’t recommend using speakers bureaus. If you want to learn a lot more about speaking and why I don’t think you need [...]
Read more »Celebrity Speakers: What You MUST Know About Using Outside Speakers
When you promote a seminar or other event you have a choice. You can either do it entirely on your own or round up other speakers to participate. Celebrity speakers (relative to your seminar audience) are a good option; it certainly helps build credibility in the promotion. But more importantly, choosing a seminar speaker for [...]
Read more »Special Event Marketing: Making Your Event GREAT!
Now that you’ve got people coming to your event, you’ve got to delight them with the seminar itself. In your event marketing promotion, you are telling them that this seminar is going toknock their socks off. Accomplishing this is sometimes tougher than it sounds. But there are event marketing solutions- even small ones- that can [...]
Read more »Train the Trainer Seminar: Starting the Seminar Right
The way you start your seminar is vitally important. If you’re conducting a “train the trainer course”, you know people will be measuring your credibility by how you run your event. How you start and how you end are crucial to how your event will be perceived. Even if you’re not out to train the [...]
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