Selling at Your Seminar
If you want to make your seminar a LOT more profitable, you’ll want to have a product line set up and waiting for the hungry buyers at your event. The sharpest marketers FAR exceed seminar profits with selling their products and services, here you’ll learn the techniques the experts use!
Email Marketing for Your Seminar Business
Not long ago, I saw an ad for an email marketing seminar. As someone who uses email extensively to promote my own events and sell my own products, I was interested. I was not able to go. I did get a hold of some of the handouts. I also got to hear some of the [...]
Read more »Internet Marketing Seminar
Anyone who markets seminars must have their internet presence as a piece of that strategy. There are a lot of internet and information marketing seminars that can help you to better market and promote your own seminars. The big problem is separating the wheat from the chaff. Who is good and who’s not?
My suggestion, as [...]
Seminar Marketing Consulting Work
I got a call from a guy who wanted to have me help him with his upcoming seminar that he was doing. I went to his website to see what he was doing. It seemed legit, so I called him back. As a consultant in this field, I get paid for my knowledge, expertise and [...]
Read more »Conference Companies Recommend: Multiple Product Formats
A massive account for your seminar total revenue is visitors finding products that fit their particular learning modality. Some folks wish to listen, some to read, some to do things hands on. We all learn differently, and your capability to sell, and select your convention pricing will be impacted considerably by providing products for each [...]
Read more »Event Marketing Plan: Make Your Seminar Products SPECIFIC!
A big part of your special events advertising system is selling products. (You DON’T want your income to come entirely from registration! This is only a portion of the overall income.)
But what price do you set? The more concrete you make your products, the larger the costs you can charge for them.
Folks who understand the [...]
Speaker Training: Making a Smooth Product Pitch
OK, with the convention products delivered, it’s time for you to change hats from convention leader to product pitch person. There are heaps of ways that seminar corporations teach about this but the genuine knowledge comes from experience! After twenty-five years ( and millions of bucks in convention product sales ) these are some of [...]
Read more »Marketing Workshops Success: The Mental Side of the Product Sales Game
You can’t get up in front of a bunch of folk and become successful selling your products unless you have one hundred percent confidence in the materials you’re selling. In your even planning and management, you should always be thinking about your product, and you’d better feel GREAT about other folks achieving success with them! [...]
Read more »The 5 Deadly Sins to Avoid when Selling Products at Your Events
There are people who sell more products at their events than I do. So, why should you listen to me? You have a very clear choice when you do seminars and events. You can adopt manipulative selling techniques to get people to buy. This is certainly ONE approach. It is NOT mine.
If you were looking [...]