Seminar Marketing | Marketing Seminars and Promoting Your Own Events » Selling Products/Services at Your Seminar

Seminar Marketing Resources

admin — Wed, 23 Jun 2010 07:01:04 +0000

As you give seminars you will be mentioning a lot of resources. This being the case, you should find a way to have it PAY for you to do this!

Seminar Event Gifts and Bonuses

admin — Mon, 14 Jun 2010 07:01:26 +0000

To get people to attend an event it’s common to entice them with a number of attractive bonus items. That’s not a bad way to do things, but this is NOT what I’m talking about here.

Copywriting for Your Seminar Business

admin — Fri, 04 Jun 2010 07:01:22 +0000

Great copy for your event is critical for success. The problem is that few people can do a great job writing the copy themselves.

Domain Name for Your Seminar Event

admin — Mon, 31 May 2010 07:01:39 +0000

The selection of the domain name for where you’ll send parties interested in attending your event is important. Before I come up with a title for my event, I check to see if the domain name is available. If it is, then I will CONSIDER using that as the title.

Seminar Revenues and Expenses

admin — Mon, 17 May 2010 07:01:44 +0000

Doing seminars are great, BUT you have to make money to keep doing them!

Recording Your Seminar Events

admin — Fri, 14 May 2010 07:01:00 +0000

MOST of my events I record in BOTH audio and video form. For some things, video is overkill. Unless you need to SEE something in order to learn HOW to do something you don’t need video.

Audio Recording of Your Seminar

admin — Wed, 12 May 2010 07:01:12 +0000

It’s critical that you record all of your events. Audio is great because it allows people to listen to your event while they are in the car or doing something completely different.

Selling Products in Seminar Events

admin — Mon, 10 May 2010 07:01:08 +0000

Every once in a while I see people who do seminars and workshops who don’t have products. Frankly, this is crazy.

This presumes that you are TRYING to MAKE MONEY. If you’re not, then this is definitely the wrong list for you to be on!!

Not having products at a seminar to sell that relate in some manner, shape or form to your topic is NUTS. You must have some.

If you don’t know how to put them together, that problem is EASILY solved. If you don’t have to proper knowledge or content in your field, then I can’t help you! That you’ll need to acquire yourself before producing products.

Often times when an event is being audio or video taped, the presenter will offer those recordings for sale to the audience members. Not a bad idea, but it’s not going to bring you in a ton of revenue!

Why?

People have just paid to be at your event. Presumably they’ve been paying attention. It’s a very hard sell to get them to pay for what they’ve already PAID FOR.

If you have an event that costs $1000, there is probably a good chance you can get people to cough up $100 for the audios and a bit more for the videos, but not much more than that.

IF you do that, announce it at the very beginning of your program. That way people won’t feel the need to feverishly take notes.

In addition to the products that your guest speaker may offer your audience (that you will get 50% of the dollars from), you may also want to consider a package of YOUR products that are RELATED to the topic.

Make people an “irresistible offer” and they will usually. go for it.

Selling Products and Services at Your Event

admin — Wed, 05 May 2010 07:01:11 +0000

I wrote an entire book on just this topic. If you want to learn MUCH more about this topic, check out that section at http://www.SeminarMarketingExpert.com.

Consulting Business from Seminars

admin — Fri, 30 Apr 2010 07:01:57 +0000

If you do seminars and workshops you’re going to want to offer coaching and consulting to those who attend your events.