Seminar Marketing: Maximizing Enrollment
No matter how good your seminar is, if you don’t get people to show up, no one will know how good it is. This section is all about giving you great tips and techniques on seminar marketing that you may not have thought about before. YOu’ll find ways to get a lot more people to show up at your seminars and events without spending a whole lot more money.
OFFLINE Advertising of Your Seminar Event
You’re doing a seminar. Great. Does it make sense to spend any of your money advertising your event OFFLINE?
Read more »Seminar Acquiantance
It’s always a good idea to get people at your events to introduce themselves to the group. Depending on the size of your group, this will determine how LONG you can make these introductions.
Read more »Seminar Equipments: Rent or Buy?
There is an old rule in the seminar business with regards to renting equipment. If you rent it 4 times you own it. In the case of microphones, recording equipment, video cameras, it almost better to buy equipment if you think you’ll use it 4 or 5 times. Now with Ebay, you can always RESELL [...]
Read more »Doing the Seminar Registration Process Right
The first thing that people see when they show up at one of your events is how you handle the registration process.
Read more »Marketing Financial Seminars
Over the years, I’ve had a lot of people come to me for help in marketing financial seminars. I’m not surprised as this method of marketing has worked extremely well for those in that field. I have one long term coaching client who is based in Calgary, Canada. He is a great example of the [...]
Read more »Seminar Marketing Consultants
I just Googled the term “seminar marketing consultants” to see if my own name would come up. It’s amazing which names actually come up for virtually any term. It’s never an indication of talent or ability as a consultant. It’s an indication of how good your SEO work was to get there. It is NOT [...]
Read more »Seminar Marketing Book
My most popular book is called: “Marketing and Promoting Your Own Seminars and Workshops.” It is currently in the process of being revised. Although the information is solid, there are some areas that need a bit of updating. Over the course of the next 9 to 12 months, I’ll be revising that book. One of [...]
Read more »Financial Seminar Marketing
There are a lot of people (maybe like you) who are in the financial services business who use seminars as one of their means of marketing. I have a number of clients who do exactly that. One of my clients is two or three weeks away from launching a couple of seminars geared to generating [...]
Read more »High Priced Seminars and Events
If you’re in the seminar business you can make money offering BOTH high priced and low priced seminars and other events. This post is all about how to do high priced seminars. The first thing I need to do is to define what I mean by HIGH PRICED. To me, this is any event that [...]
Read more »Seminar Marketing: Using Your List
Many years back I used to promote my seminars and events through direct mail and newspaper advertising. Today, I would not even THINK of using either of those two methods of marketing. Why? Because I could possibly LOSE money. Given that I’ve never lost money on a seminar, that would kill me to have it [...]
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