Seminar Events – Small vs. Large

A lot of seminar promoters are obsessed with doing big MEGA events. Some of them have even taken to naming their seminars in a way that make you think: LARGE.

As a seminar leader, one always likes to have a good crowd, but put away your ego for a second and think of your PARTICIPANTS.

This is not just about YOU making money. Sure, that’s important, but you’ll make plenty of money by making sure that you serve those who attend your events.

What makes the most sense for your particular event? Is it suited to a LARGE space or would it be better to charge MORE per head and do the event in a smaller space.

At large events, you’ll probably make more on registration dollars, but I’ve had MUCH BETTER success in converting those who attended my smaller events into solid, long term consulting and coaching clients.

Bigger is NOT always better when it comes to doing seminars.

I have a number of clients who will be providing me with some very good long term revenue who came to a smaller event to start.

If they had been at one of my larger events, I would NOT have been able to build a relationship the same way and I suspect it would not have worked out as well.

There is a place for events both LARGE and SMALL when you do seminars!