Seminar Marketing | Marketing Seminars and Promoting Your Own Events

Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits.

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Seminar Recording Policy

People will try and record your event “on the sly.” Trust me, it will happen. Given that the reality is that someone will try and tape your event, why not make it work BEST for YOU?

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Seminar “Special” Sessions

People who attend your events have come because of the copy on your website. You listed all the things you would do and all the speakers you would have.

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Direct Mail in Seminar Marketing

Direct mail can be a very useful marketing method when you do a seminar. There are two primary things I suggest you do.

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OFFLINE Advertising of Your Seminar Event

You’re doing a seminar. Great. Does it make sense to spend any of your money advertising your event OFFLINE?

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Event Promotion Tip: Using the Seminar to Sell Your Consulting Services

Conventions are a way to trade your clients up to consulting. For some folk, your convention will be the 1st product they have purchased from you. Others will have bought other products before attending your event. In both cases, the convention gives you an opportunity to showcase both your talking talents and your content information. [...]

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  • Categories

    • Seminar Marketing: Maximizing Enrollment
    • Keys to Successful Seminars
    • Selling Products/Services at Your Seminar
    • Future Event Promotion
    • FREE Basic Seminar Marketing Audio Course
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    • Generating Coaching/Consulting
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  • What Others Are Saying:


    "A lot of great, useful ideas in a short time - very information-dense."
    – Mark Sanborn, C.S.P., C.P.A.E., Past President, NSA”


    “"Fred Gleeck's knowledge of internet marketing and his ability to teach it are both unparalleled!"
    - Don Hutson, Past President, NSA; Author, Speaker and C.E.O. of U.S. Learning”


    "Thanks again for your genius, creativity, knowledge, and great presentation skills."
    - Naomi Rhode, Past President, NSA; CSP, CPAE Speaker Hall of Fame; 2005-2006 President of the International Federation for Professional Speakers


    "Entertaining . . . handouts loaded . . clearly understandable . . . available . . .confidence builder . . . Masterful presentation .. . Fred just keeps on giving."
    - Ty Boyd, C.S.P., C.P.A.E; Member: Speakers Hall of Fame, Broadcast Hall of Fame

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