Creating Your Seminar Workbook
When someone shows up at an event it’s always a good idea for you to give them some kind of a guide for them to take notes in. For a short event, it’s fine that you give them merely a one or two page handout. The longer and more expensive the event, the bulkier the [...]
Read more »Doing the Seminar Registration Process Right
The first thing that people see when they show up at one of your events is how you handle the registration process.
Read more »Website for Your Seminar Event
No matter what type of event you’re doing, you’ll need a website to promote it. You’ll also want to reserve a SEPARATE domain name for every seminar/event that you do. This is mandatory.
Read more »Titling Your Seminar
Unless you are a celebrity, the title you give your seminar or event will be CRUCIAL. It’s similar to the headline of an ad. If you make the wrong choice for the title to your seminar, attendance will suffer.
Read more »Seminar Marketing Book
My most popular book is called: “Marketing and Promoting Your Own Seminars and Workshops.” It is currently in the process of being revised. Although the information is solid, there are some areas that need a bit of updating. Over the course of the next 9 to 12 months, I’ll be revising that book. One of [...]
Read more »Event Advertising: Should You Offer a Bootcamp?
In your conference event management, you might consider an highly effective strategy: the bootcamp. How is promoting a bootcamp different from promoting a short seminar? Most of the principles of seminar promotion discussed in the preceding articles will work equally well for a bootcamp. But because a bootcamp is by definition longer and generally more [...]
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