Seminar Marketing | Marketing Seminars and Promoting Your Own Events

Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits.

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Seminar Event Sponsorships

If you can get someone to sponsor your event, it will dramatically reduce your break event point. The first thing to do is to create an extensive list of potential sponsors.

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Direct Mail in Seminar Marketing

Direct mail can be a very useful marketing method when you do a seminar.
There are two primary things I suggest you do.

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Copywriting for Your Seminar Business

Great copy for your event is critical for success. The problem is that few people can do a great job writing the copy themselves.

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Marketing High Priced Seminars

Marketing and promoting seminars is an art and a science. Don’t think that you can’t get people to spend a bunch of money for the RIGHT seminar or event. IF you give people a blueprint for success, they will be willing to pay for it.
Most seminars are boring and teach you very little. In order [...]

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Events Promotion Tip: Joint Venture Mailings

Email Joint Ventures
The best way to maximize event marketing promotions is by doing joint venture email marketing. Identify others who have email lists that you feel would be responsive to your seminar offer and then ask the list owner to e-mail either a pre-written email to ensure effective [...]

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    "A lot of great, useful ideas in a short time - very information-dense."
    – Mark Sanborn, C.S.P., C.P.A.E., Past President, NSA”


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    - Don Hutson, Past President, NSA; Author, Speaker and C.E.O. of U.S. Learning”


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    - Naomi Rhode, Past President, NSA; CSP, CPAE Speaker Hall of Fame; 2005-2006 President of the International Federation for Professional Speakers


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