Seminar Marketing | Marketing Seminars and Promoting Your Own Events

Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits.

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Seminar Recording Policy

People will try and record your event “on the sly.” Trust me, it will happen. Given that the reality is that someone will try and tape your event, why not make it work BEST for YOU?

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Seminar “Special” Sessions

People who attend your events have come because of the copy on your website. You listed all the things you would do and all the speakers you would have.

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Casual or Formal Seminars

When you do a seminar or event, one of your first things to decide is whether it should be formal or casual.

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Seminar Event Gifts and Bonuses

To get people to attend an event it’s common to entice them with a number of attractive bonus items. That’s not a bad way to do things, but this is NOT what I’m talking about here.

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Miking Seminar Events

One of the things that annoys the CRAP out of me is when I get a recording of an event and people haven’t miked the audience properly.

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Choosing Outside Speakers

Planning on doing an event? Thinking of considering using outside speakers? BE CAREFUL!

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Seminar Events – Small vs. Large

A lot of seminar promoters are obsessed with doing big MEGA events. Some of them have even taken to naming their seminars in a way that make you think: LARGE.

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Seminar Tip: Greet Attendees

The first thing I do on the morning of the first day of my event is try to GREET all of my attendees.

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Seminar Events at Your Own House

I do my FredInfoBootcamp at my house every quarter. This event sells out just about every time. My theory is that people like the full immersion of a one week event AND that staying at my place is “quite a thrill”!

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Seminar Attire

I hate getting dressed up. It doesn’t matter what it is. I also think that greater learning can take place when people are in a more RELAXED mode.

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  • What Others Are Saying:


    "A lot of great, useful ideas in a short time - very information-dense."
    – Mark Sanborn, C.S.P., C.P.A.E., Past President, NSA”


    “"Fred Gleeck's knowledge of internet marketing and his ability to teach it are both unparalleled!"
    - Don Hutson, Past President, NSA; Author, Speaker and C.E.O. of U.S. Learning”


    "Thanks again for your genius, creativity, knowledge, and great presentation skills."
    - Naomi Rhode, Past President, NSA; CSP, CPAE Speaker Hall of Fame; 2005-2006 President of the International Federation for Professional Speakers


    "Entertaining . . . handouts loaded . . clearly understandable . . . available . . .confidence builder . . . Masterful presentation .. . Fred just keeps on giving."
    - Ty Boyd, C.S.P., C.P.A.E; Member: Speakers Hall of Fame, Broadcast Hall of Fame

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