Seminar Marketing Consulting Work
I got a call from a guy who wanted to have me help him with his upcoming seminar that he was doing. I went to his website to see what he was doing. It seemed legit, so I called him back. As a consultant in this field, I get paid for my knowledge, expertise and [...]
Read more »High Priced Seminars and Events
If you’re in the seminar business you can make money offering BOTH high priced and low priced seminars and other events. This post is all about how to do high priced seminars. The first thing I need to do is to define what I mean by HIGH PRICED. To me, this is any event that [...]
Read more »Marketing High Priced Seminars
Marketing and promoting seminars is an art and a science. Don’t think that you can’t get people to spend a bunch of money for the RIGHT seminar or event. IF you give people a blueprint for success, they will be willing to pay for it. Most seminars are boring and teach you very little. In [...]
Read more »Event Promotion Tip: Using the Seminar to Sell Your Consulting Services
Conventions are a way to trade your clients up to consulting. For some folk, your convention will be the 1st product they have purchased from you. Others will have bought other products before attending your event. In both cases, the convention gives you an opportunity to showcase both your talking talents and your content information. [...]
Read more »Event Promotion Tip: Creating Your Next Audience!
The most straightforward person to sell is an existing client. The best product to sell your visitors is the difficult version of the convention you do. Folks who have an inclination to buy one way, incline to buy in that demeanour. If they got your first convention they’ll be more good to enroll for a [...]
Read more »Conference Companies Recommend: Multiple Product Formats
A massive account for your seminar total revenue is visitors finding products that fit their particular learning modality. Some folks wish to listen, some to read, some to do things hands on. We all learn differently, and your capability to sell, and select your convention pricing will be impacted considerably by providing products for each [...]
Read more »Event Marketing Plan: Make Your Seminar Products SPECIFIC!
A big part of your special events advertising system is selling products. (You DON’T want your income to come entirely from registration! This is only a portion of the overall income.) But what price do you set? The more concrete you make your products, the larger the costs you can charge for them. Folks who [...]
Read more »Speaker Training: Making a Smooth Product Pitch
OK, with the convention products delivered, it’s time for you to change hats from convention leader to product pitch person. There are heaps of ways that seminar corporations teach about this but the genuine knowledge comes from experience! After twenty-five years ( and millions of bucks in convention product sales ) these are some of [...]
Read more »Seminar Companies: Why You Shouldn’t Use a Speakers Bureau
Speakers bureaus serve as non-exclusive agents for speakers. They generally take somewhere between 20 and 35% of your gross fees. To me this is highway robbery, but they are the going rates. I don’t recommend using speakers bureaus. If you want to learn a lot more about speaking and why I don’t think you need [...]
Read more »Celebrity Speakers: What You MUST Know About Using Outside Speakers
When you promote a seminar or other event you have a choice. You can either do it entirely on your own or round up other speakers to participate. Celebrity speakers (relative to your seminar audience) are a good option; it certainly helps build credibility in the promotion. But more importantly, choosing a seminar speaker for [...]
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