Special Event Marketing: Making Your Event GREAT!
Now that you’ve got people coming to your event, you’ve got to delight them with the seminar itself. In your event marketing promotion, you are telling them that this seminar is going toknock their socks off. Accomplishing this is sometimes tougher than it sounds. But there are event marketing solutions- even small ones- that can [...]
Read more »Train the Trainer Seminar: Starting the Seminar Right
The way you start your seminar is vitally important. If you’re conducting a “train the trainer course”, you know people will be measuring your credibility by how you run your event. How you start and how you end are crucial to how your event will be perceived. Even if you’re not out to train the [...]
Read more »Seminar Marketing Advantage: Know What You MUST Know About the Competition!
When marketing seminars, As with every business, you’ll have competition. If you don’t have any, you should be worried. This would mean that there may not be any demand for the kind or type of event you’re thinking of promoting. Since you have some competition, it’s a good idea to learn all you can about [...]
Read more »Events Promotion Tip: Joint Venture Mailings
Email Joint Ventures The best way to maximize event marketing promotions is by doing joint venture email marketing. Identify others who have email lists that you feel would be responsive to your seminar offer and then ask the list owner to e-mail either a pre-written email to ensure effective promotion or a link to your [...]
Read more »Event Marketing Strategies: Public Relations
In your event planning marketing, getting the word out to a mass audience is the goal… and established public realtion channels can be very effective way to promote your event. This is particularly true if you do it yourself. Paying a PR person can be expensive and often times won’t pull enough responses to justify [...]
Read more »Event Advertising: Should You Offer a Bootcamp?
In your conference event management, you might consider an highly effective strategy: the bootcamp. How is promoting a bootcamp different from promoting a short seminar? Most of the principles of seminar promotion discussed in the preceding articles will work equally well for a bootcamp. But because a bootcamp is by definition longer and generally more [...]
Read more »Event Promotion Tip: After the Seminar
Don’t leave straight after your event. Stay around and hold court. Answer questions and give folks more great revelations. If they like what you have got to say, it’s likely they’re going to buy more product. Speakers who straight away cut out at the end of their events are misguided. Considering Success by the Numbers [...]
Read more »Marketing Workshops Success: The Mental Side of the Product Sales Game
You can’t get up in front of a bunch of folk and become successful selling your products unless you have one hundred percent confidence in the materials you’re selling. In your even planning and management, you should always be thinking about your product, and you’d better feel GREAT about other folks achieving success with them! [...]
Read more »Event Promotion Tip: 5 Things You MUST do to get people to Come to your NEXT event
I know a guy who is in the communication field, and does conference promotion for his specialty. He’s got extremely high rankings in Google due to his SEO efforts. When we got together not long ago, I was quizzing him about his business and what he does to promote events. One of the first questions [...]
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