Seminar Marketing | Marketing Seminars and Promoting Your Own Events » marketing workshops http://www.seminarmarketingexpert.com Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits. Thu, 27 Oct 2011 01:14:59 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits. Seminar Marketing | Marketing Seminars and Promoting Your Own Events no Marketing Seminars and Promoting Your Own Events Seminar Marketing | Marketing Seminars and Promoting Your Own Events » marketing workshops http://www.seminarmarketingexpert.com/wp-content/uploads/seminar-marketing-podcast-sm.png http://www.seminarmarketingexpert.com OFFLINE Advertising of Your Seminar Event http://www.seminarmarketingexpert.com/advertising-your-event-offline/ http://www.seminarmarketingexpert.com/advertising-your-event-offline/#comments Wed, 28 Apr 2010 07:01:15 +0000 Scott Elder http://www.seminarmarketingexpert.com/?p=521 You’re doing a seminar. Great. Does it make sense to spend any of your money advertising your event OFFLINE?

You’ll hear from a variety of advertising reps that the answer is YES. When they approach you to advertise the event, they will tell you HOW GREAT their particular ad vehicle is.

My response is always: I AGREE! I’m sure you’re great. I’ll then add: For US to make the MOST money I think it would be UNFAIR for me to merely pay you a fee for the ad. I think we should split the money 50-50.

So let’s have you run the ad as OFTEN AS YOU WANT and just split the money. That will make you even MORE than my PAYING for ad space.

Anyone who takes you up on that deal, go for it.

If not, do NOT spend money with any of the people who approach you. Remember that most ad reps get paid by the amount of dollars in advertising they book. Their compensation does NOT depend on YOUR results!

My goal is to make it so that like me, you NEVER lose money on an event.

If you follow my advice, I only HOPE to get you as close to that goal as I possibly can.

When people come to me and say they are doing a seminar in 3 months and want my help to market it, the first question I ask is: “how big a targeted email list do you have?”

If they say NONE, I always suggest they take the money they were planning to spend on advertising and donate it to their favorite charity.

The money would be MUCH BETTER spent!

]]> http://www.seminarmarketingexpert.com/advertising-your-event-offline/feed/ 1 Marketing Workshops Success: The Mental Side of the Product Sales Game http://www.seminarmarketingexpert.com/marketing-workshops-the-mental-side-of-the-product-sales-game/ http://www.seminarmarketingexpert.com/marketing-workshops-the-mental-side-of-the-product-sales-game/#comments Wed, 23 Dec 2009 23:59:54 +0000 Scott Elder http://www.seminarmarketingexpert.com/?p=141 You can’t get up in front of a bunch of folk and become successful selling your products unless you have one hundred percent confidence in the materials you’re selling. In your even planning and management, you should always be thinking about your product, and you’d better feel GREAT about other folks achieving success with them! Part of your talking business is a promotions business and your product line is your pride and joy to present to them! For me, this has 2 elements. First, you want to form superb content. Second , you want to package your products attractively. Doing both will drastically increase your confidence when you get up in front of people and do your product display. You’ve got to have products you are pleased with. That does not necessarily mean that you have got to have them packed in fancy four-color packing. It suggests that you have got to feel that your materials are worth many times more than the price you are charging. You need to also feel that your products will assist in making a serious change in folk’s lives. Let me give you an example. I was just at a Peter Lowe Success event ( an one day event which showcases a range of speakers ) to critique a customer of mine who was one of the speakers.
I was impressed with his talking capability. He is an excellent spokesman.
He was sincere and packed his shows with content. Also he is terribly funny. Here’s his problem. He feels uncomfortable SELLING up in front of a group. My query to him was : WHY?He told me it was as he felt a little bit uncomfortable with the full sales process. He felt a bit strange asking folks to buy his materials.
I asked him if his products truly worked. He shot back powerful and intensely : Yes, naturally they work! he had got many glowing testimonials from folks pronouncing a similar thing. I told him that with a product that works that well, he should feel guilty if each person in his audience doesn’t buy. His products are so useful to folk he should approach the sale of his materials with a virtually non secular zealotry. Of course, in several cases, he was saving lives. His product sales have since increased significantly as a consequence of this change. In his case, a change of attitude. I believe he currently gets it. It has significantly modified the forcefulness of his product show.

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