Seminar Marketing | Marketing Seminars and Promoting Your Own Events » promotions business

Copywriting for Your Seminar Business

Scott Elder — Fri, 04 Jun 2010 07:01:22 +0000

Great copy for your event is critical for success. The problem is that few people can do a great job writing the copy themselves.

I suggest you pick up a copy of Bob Bly’s The Copywriter’s Handbook. Bob is a “client” of mine and actually dedicated the most recent edition of that book to me. Thanks Bob!

You should always TRY and write the copy yourself You may find you are very good at it. If you’re like me you’ll find that you are NOT particularly good.

No worries.

You can have a professional copywriter write the copy for your seminar or event. IF you have a LOAD of cash!

Hiring GOOD copywriters to write an entire site will NOT come cheap.

If you’re on a limited budget, I suggest you write the copy yourself and then have someone like Sabrina Brick TWEAK the copy that you write.

This will save you a lot of money AND allow you to promote your event with some very well written copy.

You can find Sabrina at:

http://www.SuperFastTweak.com

(Make sure to tell her where you found her!)

Seminar Events – Small vs. Large

Scott Elder — Fri, 28 May 2010 07:01:46 +0000

A lot of seminar promoters are obsessed with doing big MEGA events. Some of them have even taken to naming their seminars in a way that make you think: LARGE.

As a seminar leader, one always likes to have a good crowd, but put away your ego for a second and think of your PARTICIPANTS.

This is not just about YOU making money. Sure, that’s important, but you’ll make plenty of money by making sure that you serve those who attend your events.

What makes the most sense for your particular event? Is it suited to a LARGE space or would it be better to charge MORE per head and do the event in a smaller space.

At large events, you’ll probably make more on registration dollars, but I’ve had MUCH BETTER success in converting those who attended my smaller events into solid, long term consulting and coaching clients.

Bigger is NOT always better when it comes to doing seminars.

I have a number of clients who will be providing me with some very good long term revenue who came to a smaller event to start.

If they had been at one of my larger events, I would NOT have been able to build a relationship the same way and I suspect it would not have worked out as well.

There is a place for events both LARGE and SMALL when you do seminars!

Marketing Workshops Success: The Mental Side of the Product Sales Game

Scott Elder — Wed, 23 Dec 2009 23:59:54 +0000

You can’t get up in front of a bunch of folk and become successful selling your products unless you have one hundred percent confidence in the materials you’re selling. In your even planning and management, you should always be thinking about your product, and you’d better feel GREAT about other folks achieving success with them! Part of your talking business is a promotions business and your product line is your pride and joy to present to them! For me, this has 2 elements. First, you want to form superb content. Second , you want to package your products attractively. Doing both will drastically increase your confidence when you get up in front of people and do your product display. You’ve got to have products you are pleased with. That does not necessarily mean that you have got to have them packed in fancy four-color packing. It suggests that you have got to feel that your materials are worth many times more than the price you are charging. You need to also feel that your products will assist in making a serious change in folk’s lives. Let me give you an example. I was just at a Peter Lowe Success event ( an one day event which showcases a range of speakers ) to critique a customer of mine who was one of the speakers.
I was impressed with his talking capability. He is an excellent spokesman.
He was sincere and packed his shows with content. Also he is terribly funny. Here’s his problem. He feels uncomfortable SELLING up in front of a group. My query to him was : WHY?He told me it was as he felt a little bit uncomfortable with the full sales process. He felt a bit strange asking folks to buy his materials.
I asked him if his products truly worked. He shot back powerful and intensely : Yes, naturally they work! he had got many glowing testimonials from folks pronouncing a similar thing. I told him that with a product that works that well, he should feel guilty if each person in his audience doesn’t buy. His products are so useful to folk he should approach the sale of his materials with a virtually non secular zealotry. Of course, in several cases, he was saving lives. His product sales have since increased significantly as a consequence of this change. In his case, a change of attitude. I believe he currently gets it. It has significantly modified the forcefulness of his product show.