Seminar Marketing | Marketing Seminars and Promoting Your Own Events

Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits.

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Seminar Event Moods

Every event has a MOOD. Whether you like it or not, this is the case. The question is whether or not you will ORCHESTRATE this mood or will it EVOLVE without your influence.

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Seminar Acquiantance

It’s always a good idea to get people at your events to introduce themselves to the group. Depending on the size of your group, this will determine how LONG you can make these introductions.

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Seminar Event Checklist

Think you’ll remember everything you have to do for each of your seminars/workshops? Think again.
To this day, even WITH a checklist, I inevitably forget one or two things. In order to REDUCE the number of things you MUST do for each of your évents, you’ll need a checklist.
You can start with a “generic” checklist, but [...]

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Seminar Equipments: Rent or Buy?

There is an old rule in the seminar business with regards to renting equipment. If you rent it 4 times you own it.
In the case of microphones, recording equipment, video cameras, it almost better to buy equipment if you think you’ll use it 4 or 5 times. Now with Ebay, you can always RESELL it [...]

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Seminar HOTSEATS

Hotseats are always a GREAT hit at any of my events. You may be asking: What IS a hotseat?
Hotseats are where a single individual is asked to sit at the front of the room, ask his or her biggest question and then get answers from both the instructors and the other participants.
This is often times [...]

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The “MAGIC” Seminar Formula

TR=SR+PS+CB

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Doing the Seminar Registration Process Right

The first thing that people see when they show up at one of your events is how you handle the registration process.

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Seminar Room Set Up

How you set up your room may seem to be an afterthought. Something that doesn’t need any thinking on your part.

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Seminar Event Goals

Before you start doing anything else, the first thing you have to ask yourself is: what is the GOAL for your event?

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Using the Seminar “MODULAR SYSTEM”

Last time I told you about how to create an outline for your seminar or event. If you followed my advice you now have 20 piles with 10 index cards under each pile.

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    "A lot of great, useful ideas in a short time - very information-dense."
    – Mark Sanborn, C.S.P., C.P.A.E., Past President, NSA”


    “"Fred Gleeck's knowledge of internet marketing and his ability to teach it are both unparalleled!"
    - Don Hutson, Past President, NSA; Author, Speaker and C.E.O. of U.S. Learning”


    "Thanks again for your genius, creativity, knowledge, and great presentation skills."
    - Naomi Rhode, Past President, NSA; CSP, CPAE Speaker Hall of Fame; 2005-2006 President of the International Federation for Professional Speakers


    "Entertaining . . . handouts loaded . . clearly understandable . . . available . . .confidence builder . . . Masterful presentation .. . Fred just keeps on giving."
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