Seminar Marketing | Marketing Seminars and Promoting Your Own Events

Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits.

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Seminar Business Organizations

There are a plethora of organizations that will try and get you to join because you’re in the seminar business.

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Seminar Event Sponsorships

If you can get someone to sponsor your event, it will dramatically reduce your break event point. The first thing to do is to create an extensive list of potential sponsors.

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Direct Mail in Seminar Marketing

Direct mail can be a very useful marketing method when you do a seminar. There are two primary things I suggest you do.

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Domain Name for Your Seminar Event

The selection of the domain name for where you’ll send parties interested in attending your event is important. Before I come up with a title for my event, I check to see if the domain name is available. If it is, then I will CONSIDER using that as the title.

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Opening and Closing Your Seminar

In psychology, there is a term called the Primacy-Recency affect. This refers to the fact that people remember most what they saw first and last.

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Seminar Revenues and Expenses

Doing seminars are great, BUT you have to make money to keep doing them!

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Recording Your Seminar Events

MOST of my events I record in BOTH audio and video form. For some things, video is overkill. Unless you need to SEE something in order to learn HOW to do something you don’t need video.

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Audio Recording of Your Seminar

It’s critical that you record all of your events. Audio is great because it allows people to listen to your event while they are in the car or doing something completely different.

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Selling Products in Seminar Events

Every once in a while I see people who do seminars and workshops who don’t have products. Frankly, this is crazy. This presumes that you are TRYING to MAKE MONEY. If you’re not, then this is definitely the wrong list for you to be on!! Not having products at a seminar to sell that relate [...]

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Selling Products and Services at Your Event

I wrote an entire book on just this topic. If you want to learn MUCH more about this topic, check out that section at http://www.SeminarMarketingExpert.com.

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    "A lot of great, useful ideas in a short time - very information-dense."
    – Mark Sanborn, C.S.P., C.P.A.E., Past President, NSA”


    “"Fred Gleeck's knowledge of internet marketing and his ability to teach it are both unparalleled!"
    - Don Hutson, Past President, NSA; Author, Speaker and C.E.O. of U.S. Learning”


    "Thanks again for your genius, creativity, knowledge, and great presentation skills."
    - Naomi Rhode, Past President, NSA; CSP, CPAE Speaker Hall of Fame; 2005-2006 President of the International Federation for Professional Speakers


    "Entertaining . . . handouts loaded . . clearly understandable . . . available . . .confidence builder . . . Masterful presentation .. . Fred just keeps on giving."
    - Ty Boyd, C.S.P., C.P.A.E; Member: Speakers Hall of Fame, Broadcast Hall of Fame

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