Event Marketing Plan: Make Your Seminar Products SPECIFIC!
A big part of your special events advertising system is selling products. (You DON’T want your income to come entirely from registration! This is only a portion of the overall income.) But what price do you set? The more concrete you make your products, the larger the costs you can charge for them. Folks who [...]
Read more »Speaker Training: Making a Smooth Product Pitch
OK, with the convention products delivered, it’s time for you to change hats from convention leader to product pitch person. There are heaps of ways that seminar corporations teach about this but the genuine knowledge comes from experience! After twenty-five years ( and millions of bucks in convention product sales ) these are some of [...]
Read more »Seminar Companies: Why You Shouldn’t Use a Speakers Bureau
Speakers bureaus serve as non-exclusive agents for speakers. They generally take somewhere between 20 and 35% of your gross fees. To me this is highway robbery, but they are the going rates. I don’t recommend using speakers bureaus. If you want to learn a lot more about speaking and why I don’t think you need [...]
Read more »Celebrity Speakers: What You MUST Know About Using Outside Speakers
When you promote a seminar or other event you have a choice. You can either do it entirely on your own or round up other speakers to participate. Celebrity speakers (relative to your seminar audience) are a good option; it certainly helps build credibility in the promotion. But more importantly, choosing a seminar speaker for [...]
Read more »Special Event Marketing: Making Your Event GREAT!
Now that you’ve got people coming to your event, you’ve got to delight them with the seminar itself. In your event marketing promotion, you are telling them that this seminar is going toknock their socks off. Accomplishing this is sometimes tougher than it sounds. But there are event marketing solutions- even small ones- that can [...]
Read more »Train the Trainer Seminar: Starting the Seminar Right
The way you start your seminar is vitally important. If you’re conducting a “train the trainer course”, you know people will be measuring your credibility by how you run your event. How you start and how you end are crucial to how your event will be perceived. Even if you’re not out to train the [...]
Read more »Seminar Marketing Advantage: Know What You MUST Know About the Competition!
When marketing seminars, As with every business, you’ll have competition. If you don’t have any, you should be worried. This would mean that there may not be any demand for the kind or type of event you’re thinking of promoting. Since you have some competition, it’s a good idea to learn all you can about [...]
Read more »Events Promotion Tip: Joint Venture Mailings
Email Joint Ventures The best way to maximize event marketing promotions is by doing joint venture email marketing. Identify others who have email lists that you feel would be responsive to your seminar offer and then ask the list owner to e-mail either a pre-written email to ensure effective promotion or a link to your [...]
Read more »Event Marketing Strategies: Public Relations
In your event planning marketing, getting the word out to a mass audience is the goal… and established public realtion channels can be very effective way to promote your event. This is particularly true if you do it yourself. Paying a PR person can be expensive and often times won’t pull enough responses to justify [...]
Read more »Event Advertising: Should You Offer a Bootcamp?
In your conference event management, you might consider an highly effective strategy: the bootcamp. How is promoting a bootcamp different from promoting a short seminar? Most of the principles of seminar promotion discussed in the preceding articles will work equally well for a bootcamp. But because a bootcamp is by definition longer and generally more [...]
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