Seminar Marketing | Marketing Seminars and Promoting Your Own Events

Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits.

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Casual or Formal Seminars

When you do a seminar or event, one of your first things to decide is whether it should be formal or casual.

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Miking Seminar Events

One of the things that annoys the CRAP out of me is when I get a recording of an event and people haven’t miked the audience properly.

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Choosing Outside Speakers

Planning on doing an event? Thinking of considering using outside speakers? BE CAREFUL!

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Seminar Attire

I hate getting dressed up. It doesn’t matter what it is. I also think that greater learning can take place when people are in a more RELAXED mode.

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Opening and Closing Your Seminar

In psychology, there is a term called the Primacy-Recency affect. This refers to the fact that people remember most what they saw first and last.

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Seminar Event Moods

Every event has a MOOD. Whether you like it or not, this is the case. The question is whether or not you will ORCHESTRATE this mood or will it EVOLVE without your influence.

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Seminar Equipments: Rent or Buy?

There is an old rule in the seminar business with regards to renting equipment. If you rent it 4 times you own it. In the case of microphones, recording equipment, video cameras, it almost better to buy equipment if you think you’ll use it 4 or 5 times. Now with Ebay, you can always RESELL [...]

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Opening and Closing your Seminar Event

In psychology, there is a term called the Primacy-Recency affect. This refers to the fact that people remember most what they saw first and last.

Read more »

Speaker Training: Making a Smooth Product Pitch

OK, with the convention products delivered, it’s time for you to change hats from convention leader to product pitch person. There are heaps of ways that seminar corporations teach about this but the genuine knowledge comes from experience! After twenty-five years ( and millions of bucks in convention product sales ) these are some of [...]

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  • Categories

    • Seminar Marketing: Maximizing Enrollment
    • Keys to Successful Seminars
    • Selling Products/Services at Your Seminar
    • Future Event Promotion
    • FREE Basic Seminar Marketing Audio Course
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  • What Others Are Saying:


    "A lot of great, useful ideas in a short time - very information-dense."
    – Mark Sanborn, C.S.P., C.P.A.E., Past President, NSA”


    “"Fred Gleeck's knowledge of internet marketing and his ability to teach it are both unparalleled!"
    - Don Hutson, Past President, NSA; Author, Speaker and C.E.O. of U.S. Learning”


    "Thanks again for your genius, creativity, knowledge, and great presentation skills."
    - Naomi Rhode, Past President, NSA; CSP, CPAE Speaker Hall of Fame; 2005-2006 President of the International Federation for Professional Speakers


    "Entertaining . . . handouts loaded . . clearly understandable . . . available . . .confidence builder . . . Masterful presentation .. . Fred just keeps on giving."
    - Ty Boyd, C.S.P., C.P.A.E; Member: Speakers Hall of Fame, Broadcast Hall of Fame

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