Seminar Marketing | Marketing Seminars and Promoting Your Own Events

Seminar Marketing can be a lot of fun and extremely profitable, IF you do it right! Learn how to consistently sell out events and maximize profits.

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Casual or Formal Seminars

When you do a seminar or event, one of your first things to decide is whether it should be formal or casual.

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Miking Seminar Events

One of the things that annoys the CRAP out of me is when I get a recording of an event and people haven’t miked the audience properly.

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Choosing Outside Speakers

Planning on doing an event? Thinking of considering using outside speakers? BE CAREFUL!

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Seminar Attire

I hate getting dressed up. It doesn’t matter what it is. I also think that greater learning can take place when people are in a more RELAXED mode.

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Opening and Closing Your Seminar

In psychology, there is a term called the Primacy-Recency affect. This refers to the fact that people remember most what they saw first and last.

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Consulting Business from Seminars

If you do seminars and workshops you’re going to want to offer coaching and consulting to those who attend your events.

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Seminar Call-ins from Gurus

One of the things I LOVE to do at my events is have my friends call in. It’s always better if you can have people show up in person to do some teaching, but this isn’t a bad alternative.

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Seminar Event Moods

Every event has a MOOD. Whether you like it or not, this is the case. The question is whether or not you will ORCHESTRATE this mood or will it EVOLVE without your influence.

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Seminar Equipments: Rent or Buy?

There is an old rule in the seminar business with regards to renting equipment. If you rent it 4 times you own it.
In the case of microphones, recording equipment, video cameras, it almost better to buy equipment if you think you’ll use it 4 or 5 times. Now with Ebay, you can always RESELL it [...]

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Creating Your Seminar Workbook

When someone shows up at an event it’s always a good idea for you to give them some kind of a guide for them to take notes in.
For a short event, it’s fine that you give them merely a one or two page handout.
The longer and more expensive the event, the bulkier the seminar workbook [...]

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  • What Others Are Saying:


    "A lot of great, useful ideas in a short time - very information-dense."
    – Mark Sanborn, C.S.P., C.P.A.E., Past President, NSA”


    “"Fred Gleeck's knowledge of internet marketing and his ability to teach it are both unparalleled!"
    - Don Hutson, Past President, NSA; Author, Speaker and C.E.O. of U.S. Learning”


    "Thanks again for your genius, creativity, knowledge, and great presentation skills."
    - Naomi Rhode, Past President, NSA; CSP, CPAE Speaker Hall of Fame; 2005-2006 President of the International Federation for Professional Speakers


    "Entertaining . . . handouts loaded . . clearly understandable . . . available . . .confidence builder . . . Masterful presentation .. . Fred just keeps on giving."
    - Ty Boyd, C.S.P., C.P.A.E; Member: Speakers Hall of Fame, Broadcast Hall of Fame

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