The “MAGIC” Seminar Formula

TR=SR+PS+CB

Total revenue is equal to seminar registration plus product sales plus consulting or coaching business.

This the basic equation for your success in the seminar business.

Sure it’s important to get as many people as possible to register for your events, but it’s as or more important for you to learn how to get people to buy additional products and services at the event itself.

The problem these days is that many an event has turned into a complete SALES-FEST. No one wants to go to event where they feel that they are constantly being sold and there is limited content.

You don’t want have people think that about you.

I suggest you check the main site: www.SeminarMarketingExpert.com for LOTS of tips and techniques for closing more products from the platform without turning off your attendees.

In order to get people to purchase more of coaching and consulting, it’s critical NOT to APPEAR like you’re selling.

The more you look like you NEED the money/business, the less apt people will be to buy from you. It’s true. If you appear to need the money, people won’t buy.

So remember, your TOTAL REVENUE comes from SEMINAR REGISTRATION plus PRODUCT SALES plus COACHING and CONSULTING BUSINESS.