Titling Your Seminar

Unless you are a celebrity, the title you give your seminar or event will be CRUCIAL. It’s similar to the headline of an ad. If you make the wrong choice for the title to your seminar, attendance will suffer.

The logical question is: HOW do you properly title your event? The first rule is don’t try and be clever. People who visit your sites should not have to FIGURE OUT what your seminar is all about.

You’ll probably remember the book: What Color is Your Parachute? It’s a book about making career choices. Not the ideal title. This one took off, but do NOT follow their lead!

Instead, use the following formula:

Your biggest benefit combined with your prospects’ greatest need.

I do some work in the Self Storage industry. The title to a seminar I used to do in that field was:

“How to Competition Proof Your Self Storage Facility”

(in this example, I am representing myself as a good marketer, and addressing their biggest need, which is overcoming competitive pressure.)

Another formulaic way to do titles is: How to BLANK, so that you can BLANK.

If you were Michael Jordan and doing a basketball event, then call it “Michael Jordan’s Basketball Camp”. If not, stick to the above formula!