Why You Must Video/Audio ALL
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Avish: Let’s be honest, Fred. Audiotaping, videotaping yourself, are kind of a pain to set-up and do. But you fully believe that you should video and audio tape every time you speak?
Fred: Yeah, and the reason why I do — there are a few reasons. Number one: to critique yourself. Number two: to create products. And number three: to capture what I call “magic moments” that you never know when they are going to occur. And it’s always that time that you forgot or decided not to video or audiotape yourself that something really magical happens in the audience that you could’ve used, like for sure, to promote your business. It’s just one of those things that you don’t want to miss that you usually do miss when you decide not to do it.
Avish: Okay, let’s talk real briefly about those first two, then. You said number one is to critique yourself?
Fred: Yeah, again, maybe after you’ve done this seminar a couple hundred times or a hundred times, you may not want to go through it all and do a post mortem analysis of what happened. However, I almost always will review my pitch. When I pitch the products, to see if I did anything better or different and how that related to sales. So I think it’s a good idea to sort of review the video tape and see what you did right, what you did wrong, what you can improve.
Avish: And I know that’s painful for people, especially at first, watching yourself, but it really is valuable.
Fred: Yeah it is. So get over whatever that hurdle is that you have and do it.
Avish: So the second thing is then, it allows you to create products. It’s a way of creating products?
Fred: Yeah, even if you’re giving the same seminar a month later, it’s the updated, it’s the latest version. It allows you to have, if you have ten of those, to have lots of bonus materials. Because although some of the topics and the content might be the same, the questions from the audience are always different.
Avish: Okay, makes sense. And could you touch upon the “magic moment” thing a little bit more? So you’re saying that sometimes when you’re speaking, you’ll just do something spontaneously or something will happen. And if you don’t capture it, it’s gone?
Fred: Yeah, and if you think about it. If you were to ask a 100 speakers and seminar leaders the question, “Hey, was there ever a time where you delivered a speech or a seminar where there was something that happened that you did, or that something that happened in the group, that you just wished you would have been audio or videotaping at the time?” I bet you’ll get a 100% yes response to that question.
Fred: So why make it an issue? Just video and audiotape everything you do.
Avish: Ok, makes sense Fred.
Fred: Sounds good to me.
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